The Art of Pitching - Wednesday Night!

Publish date:

Hey, TV writers--

If you have an idea for the next The Big Bang Theory, Bones, or Dancing with the Stars, I'm teaching a 3-hour seminar at mediabistro this coming Wednesday on "The Art of the Pitch: How to Sell Your Television Series Idea." Here's the scoop...

WHEN: Wednesday, May 14, 7-10 pm
WHERE:, 7494 Santa Monica Blvd., Ste 303, West Hollywood, CA
COST: $65 ($50 for avantguild members)
: Call Stefanie at 310-659-5668 or click HERE

To learn more, check out this webpage, or here's a little blurb...

seen the perfect TV show. It's got great characters, weekly
cliffhangers, comedy, drama -- everything you could want in a hit
series. There's just one problem: it's still in your head.

This seminar will help take your idea from seed to sale. After all,
selling your show isn't merely the first step in bringing your vision
to life; it's the most important step. What are networks looking for?
How should a pitch be structured? When's the best time to pitch? Do you
need a franchise? Does attaching talent help?

We will break pitching into three stages: honing your idea, crafting the pitch itself, and getting your foot in the door with producers and executives.
We'll examine different kinds of shows and the necessary elements of
each. We'll then discuss how to structure a pitch to make it accessible
to producers, writers, and executives. Lastly, we'll explore the business
of pitching; not only how to gauge the marketplace to make your idea
irresistible, but how to navigate television's labyrinthine
network/studio system and what you can expect once you get there.

In this seminar, you will learn:

  • The necessary elements every show -- and every pitch -- must have
  • The difference between different types of shows, and how to pitch them accordingly
  • How to structure a pitch, both verbally and as a written document
  • Who you want to pitch to at networks, studios, and production companies
  • When to attach actors, writers, or directors to your idea, and when not to
  • What to expect when you're in the room, making your pitch, and what happens when you leave

Please note:
While we will discuss in class your ideas and how to best pitch them (if you feel comfortable sharing), this class is not about evaluating ideas. To be honest, we have no idea what's a good idea or not. After all, we're not the ones who bought Desperate Housewives. Or, for that matter, Jerry Springer.


Greta K. Kelly: Publishing Is a Marathon

Debut author Greta K. Kelly reveals how the idea for her novel sparked and the biggest surprise of her publication journey.

Poetic Forms

Mistress Bradstreet Stanza: Poetic Forms

Poetic Form Fridays are made to share various poetic forms. This week, we look at the Mistress Bradstreet stanza, an invented form of John Berryman.


Capital vs. Capitol (Grammar Rules)

Learn when to use capital vs. capitol with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.


On Writing to Give Grief Meaning and Write Out of Challenging Situations

Author Lily Dulan explains why writers have to be willing to go to difficult places inside themselves for their writing to make a positive impact on ourselves, others, and the world.


Gerald Brandt: Toeing the Line Between Sci-Fi and Fantasy

Science fiction author Gerald Brandt explains how this new series explores the genre boundary and how he came to find his newest book's focus.


Plot Twist Story Prompts: Moment of Doubt

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, have a character experience a moment of doubt.


Caitlin O'Connell: Finding Connection and Community in Animal Rituals

In this post, Dr. Caitlin O'Connell shares what prompted her to write a book about finding connection and community in animal rituals, what surprised her in the writing process, and much more!


New Agent Alert: Zeynep Sen of WordLink Literary Agency

New literary agent alerts (with this spotlight featuring Zeynep Sen of WordLink Literary Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list.


Mark Henick: On Memory, Healing, and Languishing Projects

Author Mark Henick shares how he was able to turn a successful TEDx talk into a memoir, even when the project didn't come as quickly as he expected.