10 Easy Pieces For Your Publicity Arsenal - Writer's Digest

10 Easy Pieces For Your Publicity Arsenal

Award-winning authors Tom and Marilyn Ross share their twenty years of industry knowledge in Jump Start Your Books Sales
Publish date:

Today it's "Publicize or Perish," according to Marilyn and Tom Ross founders of SPAN, The Small Publishers Association of North America, and authors of Jump Start Your Book Sales. And any author that expects to have a successful book, must develop a passion for promotion.

Print publicity is the most valuable of all promotion. Success in publicity is a numbers game, the more media contacts you make, the more publicity you'll garner.

Having the right materials at your fingertips puts you in a more powerful position to generate meaningful publicity. Here is a list of things you should have in your PR arsenal:

  • News Release: One or two pages maximum.
  • Mock Review: This is a review you write and typeset so it looks as though its clipped from a newspaper. Lesser-known review sources sometimes use it as their review.
  • Author Bio: Both a full-page biography and an abbreviated version.
  • Pitch Letter: Customize this one-pager to the media and the occasion. Make it a great letter.
  • Photographs: Of both the author and the book. It's a good idea to have black and white and color.
  • List of questions for the media: "10 things people often ask about this topic."
  • Quiz: It's based on the book, and offered as a freebie on radio, TV and in articles.
  • Top 10 List: Again, based on the book. Use it everywhere.
  • Here's what people are saying: Excerpted quotes from reviews when you get plenty.
  • Q&A Piece: Interview yourself and come up with an interesting question and answer article.

For more great advice from Tom and Marilyn Ross, check out Jump Start Your Book Sales.


Plot Twist Story Prompts: Fight or Flight

Every good story needs a nice (or not so nice) turn or two to keep it interesting. This week, it's fighting time.


Vintage WD: 10 Rules for Suspense Fiction

John Grisham once admitted that this article from 1973 helped him write his thrillers. In it, author Brian Garfield shares his go-to advice for creating great suspense fiction.


The Chaotically Seductive Path to Persuasive Copy

In this article, author, writing coach, and copywriter David Pennington teaches you the simple secrets of excellent copywriting.

Grinnell_Literary Techniques

Using Literary Techniques in Narrative Journalism

In this article, author Dustin Grinnell examines Jon Franklin’s award-winning article Mrs. Kelly’s Monster to help writers master the use of literary techniques in narrative journalism.

Poetry Prompt

Wednesday Poetry Prompts: 545

Every Wednesday, Robert Lee Brewer shares a prompt and an example poem to get things started on the Poetic Asides blog. This week, write a cleaning poem.


New Agent Alert: Amy Collins of Talcott Notch Literary Services

New literary agent alerts (with this spotlight featuring Amy Collins of Talcott Notch Literary Services) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list.


5 Tips for Writing Scary Stories and Horror Novels

Bestselling and award-winning author Simone St. James shares five tips for writing scary stories and horror novels that readers will love to fear.


On vs. Upon vs. Up On (Grammar Rules)

Learn when to use on vs. upon vs. up on with Grammar Rules from the Writer's Digest editors, including a few examples of correct usages.