Author Archives: Rob Eagar

Think Like a Producer to Get More Media Interviews

If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs whose responsible for planning the topics and booking guests. If you're a producer, would you rather be approached by authors who are just trying to get airtime...

Turning Marketing Lemons into Lemonade

Recently, I attended the Book Expo America convention (BEA) in New York City to launch my new book, Sell Your Book Like Wildfire. Unfortunately, when I got to the show, raring to promote my new title, the books had not yet arrived. As you can imagine, I was disappointed. But in that moment, I...

3 Reasons Why Some Books Never Sell

Why isn't my book selling better than I expected? I hear this question on a regular basis from authors across America. There is no easy answer. However, there are a few ways to identify the root problem. Above all, if you've written a book that isn't selling well, don't blame the public. The market...