I am not exactly sure why, and my editor offered only the explanation of "specialty shop demand," but the first print run of my book recently jumped from a solid 20,000 to an amazing 35,000. (I just keep thinking to myself: "No pressure.") Because of demand, the release date also moved from Sept. 21 to Sept. 7, which, once again, I've been told this is a good thing but only makes me think of how behind I am on that book release party.
This is a very exciting time for the book, because I've been told sales and marketing are trying to squeeze it into small shops as well as large chains. Every store that wants to carry it means more pre-orders, and in the next few months, we try to sell foreign rights to places like the U.K. and the ultimate land of gnomelovers: Germany! It's all happening so fast; I will keep you posted.
The book comes out Sept. 7, 2010.
You can pre-order it from Amazon.
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