People like to read about other people. That's why anecdotes are an effective way to get your point across. Use fictional techniques to make them short stories that pack a wallop by being as humorous, dramatic, inspirational, or startling as possible. Anecdotes humanize the book by presenting a slice of life that readers can relate to. They also make for more enjoyable, memorable reading than abstract ideas. As Jack Canfield says, "Facts tell, stories sell."