Self-Publishing 101: What Writers Need to Know to Succeed at Self-Publishing – Free Webinar

Once regarded as the least desirable of publishing options – at least by the majority of writers at the time – self-publishing has proven itself to be the most exciting, energizing, and opportunity-filled evolution of the literary arts since the advent of the mass market paperback. But with opportunity comes risk. With excitement comes disappointment. Knowing how to mitigate both will help make your self-publishing efforts more fulfilling and your successes more abundant.

In this special FREE webinar, USA Today and New York Times best-selling indie author Cheryl Holt (Wicked, Love’s Price) has a frank conversation with Steven Spatz, President of, and Phil Sexton, Publisher of Writer’s Digest, during which attendees will learn what preparation is required to self-publish effectively, what pitfalls to watch out for, what pleasant surprises you might discover in the process, and exactly what it takes to sell your books, once they’re available to buy. Cheryl will also discuss the major myths associated with self-publishing, the financial investments you should be prepared for, and the level of discipline required to succeed. Please note, the discussion will be open to attendee questions. If you’ve been thinking about self-publishing and want to hear both the high points and the low points from an author who has succeeded in both the traditional and self-publishing arenas, be sure to join us on February 2nd. As an added bonus, Cheryl will be giving away signed copies of her book, Love’s Promise, to twenty randomly selected attendees.

What will you learn:

  • How to make sure your manuscript is ready to self-publish
  • Whether or not self-publishing is the right option for you
  • The benefits of self-publishing vs. traditional publishing
  • What you should expect when it comes to selling your work

Who should attend:

  • Beginning writers who want to understand how self-publishing works
  • Any writer who wants to hear the insights about traditional vs. indie publishing from an author who has succeeded at both
  • Traditionally published authors who still doubt the value of self-publishing, but have an open mind
  • Traditionally published authors who have lost their spot with the NY publishers and are feeling lost and nervous about what to do next.


CHERYL HOLT is a New York Times, USA Today, and Amazon “Top 100” bestselling author of thirty-nine novels. For many years, she was hailed as the “Queen” of erotic romance. She’s also known as the international “Queen of Villains.” She has numerous national writing awards to her credit and is particularly proud to have been named “Best Storyteller of the Year” by Romantic Times BOOKreviews Magazine. The magazine also selected her as one of the “Top Twenty-Five Erotic Authors of All Time.”

STEVEN SPATZ is a writer, marketer, and the President of BookBaby, the nation’s leading eBook distributor. His professional writing career began at age 13, paid by the word to bang out little league baseball game stories on an ancient manual typewriter for southern Oregon weekly newspapers. After graduation from the University of Oregon, Steven began a lengthy career in direct marketing with Fortune 500 companies including Mattel and Hasbro. He joined AVL Digital in 2004 to lead the direct to consumer marketing teams for music industry-leading brands Disc Makers, Oasis and CD Baby. After serving as Chief Marketing Officer, Spatz was tapped to lead the company’s new publishing division, BookBaby, in late 2014.

PHIL SEXTON is the Vice President and Publisher of Writer’s Digest, a division of F+W, a Content and eCommerce Company. Phil is the author of four traditionally published books, including The Writer’s Lab (under the penname Sexton Burke), and self-published his first book – a literary journal – in 2005.

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