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What Every Serious Author Needs to Know About Metadata

You can’t sell your book if no one can find it. Metadata is the key to online discoverability of your content. It’s the information used to interact with a book, helping authors determine what they want their book to say and readers determine whether they want to buy it. Learn which metadata information is most important and how you can enrich your metadata to give your book the best chance for success.

Pick up actionable metadata insights, whether your book is already on sale or still being written. In this one-hour webinar you’ll learn:

  • The role of metadata in discovery and sales
  • Best practices for choosing your genre, sharing author information, and writing descriptions
  • And how to harness the merchandising power of metadata with practical and informative tips

Instructors:

Robin Cutler As the Director of IngramSpark at Ingram Content Group, Robin is committed to helping independent publishers easily get their content into the hands of readers around the globe. To help make this happen, Robin leads the development of IngramSpark and continues to support and refine the platform to better serve independent publishers around the world.

Margaret Harrison Margaret Harrison is Director of Product Metadata at Ingram Content Group. She oversees quality and communication of global bibliographic metadata, utilizing her expertise in data operations for digital content, including strategic direction for metadata management, digital asset management, and digital asset distribution.

Sponsored by Ingram and IngramSpark

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