I've been working with the F+W events division to concept a new writing conference in 2009 that will focus on helping writers/authors get their work published, marketed, promoted—and ultimately sold—in an industry that's changing by the day. At this conference, we plan on offering educational sessions that will be helpful to both traditionally published authors as well as self-published authors, since the work required on the front-end AND the back-end is becoming much the same. (For example, F+W no longer has a traditional publicity or marketing department, and no publicists.)
The WD staff is split down the middle when it comes to the following options. Which one appeals to you, and why? Do you have an even better idea? Send me your feedback, or leave a comment.
Writer's Digest University: New Approaches to the Business of Authorship
People seem to like this one because it's short, snappy, and the main title (Writer's Digest University) can be used for many types of events, should we choose to launch more.
Writer's Digest Publishing University: New Approaches to the Business of Authorship
Others like adding the word "Publishing" in the key title since, without it, the conference could be construed as very craft-oriented, plus "publishing" is a big objective for most writers.
Other favored subtitles included:
- New Approaches [or Paths?] to Successful Publishing
- New Approaches [or Paths?] to Successful Authorship
There doesn't seem to be any agreement on whether "authorship" is a word that will catch the attention of writers/authors, and there's not a clear favorite between "paths" and "approaches."
As for myself, I think the word "business" seems a little frightening for someone who's new to the industry, but maybe this conference is really suited for the person who already understands that it takes a business mindset to be successful as an author, and is ready to get to work.