Book Marketing, How to Promote a Book

Thanks to technological advances, marketing yourself and your work can be done for pennies (and often for free). The hardest part is knowing where to start and what avenues have the most value to you as a writer. In this section, you’ll get marketing advice and tips to how to promote a book and help you build your brand as a writer.

Monday Marketing Tip from Rob Eagar

By Rob Eagar, author of Sell Your Book Like Wildfire (Spring 2012, Writer’s Digest Books) Recently, college football fans were treated to an amazing game as Michigan State upset highly-ranked Wisconsin on the last play of regulation. As time expired, Michigan State’s quarterback threw a last-ditch, 44-yard, “Hail Mary” pass that was bobbled...