You can distribute your whole book or one audio chapter at a time via podcasts, which differ from audiobooks in that listeners can subscribe to a podcast to get updated chapters or shows delivered automatically to a variety of devices at home or on the go. Author Scott Sigler’s podcast-only novel, EarthCore, grew by 8,000 fans in just a few months. “Many of my fans listen to their chapters while driving or working out,” he said. (Writer) Mignon Fogarty’s podcast helps more than 2 million listeners with tips on grammar. It tops iTunes in the Education category with more than 5 million downloads. Fogarty rules her Grammar Girl’s Quick and Dirty Tips For Better Writing empire at qdnow.com. Be sure that you promote your podcast in the following directories, but also listen to what else they are podcasting and learn from their success.
• Apple iTunes Store: Disney’s Last Minute Book Reports.
• Podcastalley.com: Page Turners, The Comic Geeks and Rabbit Hole Daily.
• Odeo.com: Bookworm, Words for the Week, The Writer’s Voice and Book Voyages.
—Excerpted from Be the Media: How to Create and Accelerate Your Message … Your Way compiled by David Mathison.