Build a Platform & Start Blogging

Every writer can benefit from having a platform from which to promote their work. And for writers of non-fiction, it’s critical. Here you’ll learn the basics, including setting up a blog, strategies for effective blogging, and how to make your platform a revenue generator as well.

Why You Should Post Your Work Online

Today I’m the featured blogger over at Writer Unboxed, where I contributed a new post: Stop Being Afraid of Posting Your Work Online*. Too many people are afraid of the very thing that could move their career forward and improve their work. After you read that, you might also be interested...

Best Resources for Successful Writers of the Future

Today I gave an online class on how writers can succeed in an ever-shifting publishing landscape. To help those students—as well as all of you—I’m providing what I consider the most helpful information sources that offer forward-thinking views for people trying to stay ahead of the curve. These sites should help...

AWP Note + Best Tweets Rests This Week

I’ve been in Denver for the last 5 days for the Association of Writers & Writing Programs Conference, where I participated on two panels, and also manned the Writer’s Digest Bookfair table with WD magazine editor Jessica Strawser. I’m calling it a day of rest—Best Tweets will return next week. To...

Social Media Is Not a Waste of Time

Today I have a guest post over at Writer Unboxed that debunks the myth that fiction writers don’t need to worry about developing a platform. I was inspired to offer this advice when I read a blog that told fiction writers not to worry about building an online presence—it even warned...

5 Superb Tips from San Francisco Writers Conference

Pictured above: Patricia V. Davis and myself in San Francisco, outside of Fog City Diner — I took my first trip to San Francisco to speak and attend the San Francisco Writers Conference. It was a fabulous event, and I covered as much as I could on Twitter. Thanks to the...

5 Things That Make Me Stop Reading Websites & Blogs

Just in case you missed it, my first contribution to Writer Unboxed went live last week: 5 Things That Make Me Stop Reading Websites & Blogs It’s generated a lot of excellent discussion (45 comments!), where I’ve contributed some additional tips and answered questions. I think the discussion also made me...

I'm Now a Regular Contributor to Writer Unboxed

I’m very proud to announce that, starting this week, I’ll be a regular contributor to Writer Unboxed. My first post, to appear this Friday, will discuss the 5 things that make me stop reading an online site or blog (based on my experience curating Best Tweets). —— Housekeeping note: I’m taking...

The No. 1 Disappointment of Published Authors–And How You Can Avoid

While all authors’ situations are unique, they tend to experience the same disappointments during the publishing process. The most common disappointment (and the one that can have the most damaging effects on the author-publisher relationship) is: (Real or perceived): Lack of marketing and promotion support This disappointment is becoming more and...

Your Simple Checklist for Getting Known & Getting Readers

There’s such a wonderful comment on yesterday’s post that I wanted to bring attention to it (slightly modified to apply to all genres). Thank you, Banana the Poet (aka Michele Breton)! Follow her on Twitter or visit her site. Simple Checklist for Getting Known, Getting Readers, Building Platform Blog your work...

Turn Your Book Into an iPhone App

This is a story about an energetic author who deserves an award for truly living by the adage, “There Are No Rules.” In fact, I shall start an honorable group, “There Are No Rules Crown Club,” for people who live up to this moniker, starting with Al Katkowsky. Al e-mailed me...

The First 5 (Simple) Steps for Growing Readership on Your Blog

One of my posts last month, The Benefits of Blogging, received a number of valuable comments. For anyone wondering about the value of blogging, this is a must-read for the variety of perspectives. The next question that naturally arises—after you decide to blog—is how to gain readership. Before I mention specific...

15 Worthy Blogs I Just Discovered

I recently received the “One Lovely Blog Award” from Jillian Livingston (go check out isdisnormal—and you must if you are a mom). My thanks to her for introducing me to this concept. As a result of being honored, I’ve been asked to note 15 blogs I recently discovered that I find...

Just One More Blogging Benefit for Aspiring Writers

As I catch up from being away at the Writer’s Digest Conference (read more than 100 posts with info here!), guest blogger Jane Koenen Bretl is filling in with some more advice on the benefits of blogging! When I started my blog jane, candid in January 2009, it was my starting...

Should You Blog? And If So, What Are Best Practices?

Photo credit: Laughing Squid More writers are blogging than ever. And if you’re not blogging already, you’ve probably considered it. Recently, a writer asked me via Facebook about blogging. She said: [It is] my impression that blogs related to writing are primarily written by people with expertise in their field and...

5 Questions for Those Who Don't Have Time to Market/Promote

(Pictured above: Writer’s Digest and HOW editors/designers, promoting “Art of Manliness” project) “The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows...

Figuring Out Your Facebook Strategy: 3 Essential Tips

In May 2006, after reading this article in the New Yorker, I joined Facebook, which at that time was primarily used by students. Not being a student, I found very few people to friend, so the account lay dormant for 18 months until Facebook really took off as a direct competitor...

Keep Your Career Alive by Following the Reader

Today I had a wonderful conversation with Mr. Media (Bob Andelman) about Writer’s Digest, the writing/publishing community, and the future ahead for writers. You can listen to the recording of the live show here. While the conversation was initially sparked by this previous Mr. Media interview, we spent much our time...

How to Build a Marketing Platform

Here are 10 simple steps that will take your visibility from zero to standout in a short time, while also giving you ample opportunities to flex your expertise, carve out your niche topic and connect with your audience.

by Christina Katz

The Hardest Part About Developing Platform (Who Are You Anyway?)

The hardest part about developing a platform is deciding what you’re all about. In business terms, it would be considered your unique selling proposition (USP). Identifying this USP—or your reason for being!—involves deep self-knowledge, an understanding of what you want out of life, and how that interrelates with what other people...