Build a Platform & Start Blogging

Every writer can benefit from having a platform from which to promote their work. And for writers of non-fiction, it’s critical. Here you’ll learn the basics, including setting up a blog, strategies for effective blogging, and how to make your platform a revenue generator as well.

Is Email the New Blogging?

The meme these days seems to be that e-mail newsletters (or content marketing through e-mail) is the new blogging. Actually, I lie. It’s a fairly old meme—I can at least trace it back to this blog post by Jason Calacanis, a longtime respected blogger, who decided to start a paid e-mail...

Midlist Nonfiction Books: Too Much Effort for Too Little Return?

Pictured above: A slide from Margaret Atwood’s marvelous presentation at TOC on the future for authors When it comes to non-narrative nonfiction books, I don’t think of the authors of these books as authors. I think of them as experts, entrepreneurs or business professionals who are interested in authoring a book...

How to Start a Successful Newsletter

Next week, I’m teaching an online class on how to start a successful e-mail newsletter. This is a topic I’ve covered here at No Rules before, but this class will allow me to show you in-depth how to get started, discuss strategies, and go behind the scenes with free services so...

How to Build Your Website Without Knowing Code

Today I sent out the latest issue of my e-mail newsletter, which I call “3 Happy Things.” Each issue has a different theme, and this one focused on how to build a website for free, without knowing code, in less than an hour. Click here to view the newsletter on codeless...

5 Innovative Poets to Watch & Learn From

As everyone knows, you can’t make a living from writing and selling poetry. Or can you? Well, it IS next to impossible to make a living by only writing poems. Sometimes I wonder if that’s why poets seem to be the ones I see most often experimenting and innovating. They know...

Helpful Insights for Self-Publishing Novelists

I moderated a panel at SXSW called The Self-Publishing Novelist, which included insights from 3 experienced experts: John Sundman. Read an interview with John here, Building an Enthusiastic Fan Base as a Self-Published Author. Carolyn McCray. Read her helpful articles over at Digital Book World, including Best Practices for Amazon E-Book...

Get Started With Your Own Website or Blog

If you’re serious about your career as an author, you need a website. And the sooner you get one going, the better. Why? The most important reason: There’s a learning curve. You don’t want to be scrambling to put together a site when your book releases, or when you have an...

Elements of a Successful Fiction Platform

To really make your name, you need to put it out there—and not just on the cover of your book. Here, novelists share which strategies for attracting readers work, which ones don’t, and why craft is still as important as ever.

By Christina Katz 

How to Get Reviews for Self-Published Books

Today’s guest post is by Joel Friedlander, one of the most informative people I know on the topic of self-publishing a book. Go visit his blog, or follow him on Twitter. — It’s never been a better time to be a self-published author, and there have never been more book reviewers...

How to Start a Professional Newsletter for Free

Last year, I talked about why authors need to start building an e-mail list … NOW. Even though it may sound antiquated in light of other tools available, e-mail is still one of the most effective ways to reach and engage with readers. (One exception: It’s not so great at reaching...

10 Steps to Secure Your WordPress Blog From Hackers

Today’s guest post is from Triona Guidry, a computer consultant and freelance writer in the northwest suburbs of Chicago. Her blog offers tech support for Windows and Mac, security alerts, and advice on blogs and social media. — Writers depend on blogs to promote their work, interact with readers, and attract...

8 iPhone Apps to Grow & Connect With Audience

Last summer, I did a post on Ultimate iPhone Apps: 30+ Productivity and Creativity Boosts. In a few months, I’ll update that list, but first, I’d like to share specific iPhone apps that can help you market, promote, and grow your audience. I’m dividing the apps into 2 categories: Key Tools....

The Future of the Novelist

This week, I’ll be at SXSWi in Austin, where I’m presenting a brief session on your publishing options at PubCamp (free!), and moderating a SXSWi panel,  The Self-Publishing Novelist. I can’t envision a more exciting or opportune time to be at a national event, guiding a discussion on self-publishing. Why? Take...

Are Online Images Fair Game to Use On Your Blog?

Q: Recently someone informed me that I violated copyright [by posting] one of his cartoons on my blog. I apologized and removed the image. Now I’m worried about other images I’ve used. My blog is simply to connect with other writers and I don’t make any money from it. What are...

7 Don't-Miss Sites for Online Marketing

Today’s guest post is from author Meg Waite Clayton. You may remember her from an earlier guest post, How Book Club Readers (and Bookstores) Can Drive Success. — How friendly are you, really? Do you have enough followers to qualify as a cult? Are you still blogging, or have you bought...

My Latest Thoughts on Writers & Social Media

While at AWP, I had the pleasure of sitting down with Caleb J. Ross and Nik Korpon to talk about writers, social media, and the digital era.You can listen to the 20-minute conversation here. Some topics we discuss: How is it writers are so attached to the physical book? Is aversion...

How to Leave Meaningful Blog Comments

As readership on your site or blog grows, you’ll have to figure out a strategy for dealing with unproductive comments. There are 3 categories of “unproductive”: Straightforward spam. This is the stuff you automatically delete, or preferably filter out using a plug-in like Akismet. Trolls. These are people who say inflammatory...

Excellent Online Learning Opportunities (Free + Paid)

There are so many interesting opportunities coming up for online education that I wanted to take a moment to round them up! FREE: The Evolution of Self-Publishing webcast, brought to you by Digital Book World and Publishers Weekly. Feb. 22. Go register here. Building Your Author Platform, a new 8-week online...

How to Meaningfully Grow Traffic to Your Site/Blog

It’s a problem that every new blog or website faces in its early days—or every day (!): How to get readers (also called traffic). There are a few well-worn pieces of advice in this area, such as: Comment on other people’s blogs. Virtually all comment systems ask you to leave your...

What Digital Natives Can Teach Us About Publishing

First, I don’t really believe in the idea of “digital natives.” Digital natives are the students entering college right now who have never experienced life without the Internet. (See more about the history of the term at Wikipedia.) At UC, I’m teaching roomfuls of these so-called digital natives, and while I’m...

You Don't Have to Blog, Tweet, or Be on Facebook

I’m often giving many reasons for writers to start a blog, be on Twitter, or use Facebook. But the truth is, you don’t have to do any of these things to get published or to sell books. (Sidenote: You’ll often hear stories of bestselling authors who don’t use social media, but...

Listen to Full Audio of AWP Social Media Panel

As you can probably tell—due to lack of Best Tweets—I am still catching up from being away at the Association of Writers & Writing Programs conference. BUT—I have some wonderful things to share with you related to the event. (My own insights will come later in the week.) 1. Full audio...

Who's Listening to You? (AWP Thoughts)

While delivering a session at the Writer’s Digest Conference (read this very kind & generous recap from George Davis!), I mentioned a few ways that writers can waste their time: By not submitting your best work to commercial publishers or agents By publishing your work digitally when your audience wants print...

Thinking Beyond the Book: What's Your Demand Curve?

At the Writer’s Digest Conference, Richard Nash delivered an inspiring keynote. Writers loved it. Deep in his talk, a slide flashed up on the screen that, to the untrained eye, might not have seemed like much. It was a piece of innovative and critical business advice that spoke to the transformation...

MASTER Recap of 2011 Writer's Digest Conference

This post is a collection of: Best tweets from the 2011 Writer’s Digest Conference Links to official live blog posts of selected sessions Best recaps of the event by attendees & presenters BEST TWITTER TIPS BY CATEGORYSearch #wdc11 to view all tweets from the event. (Pictured above: Me hunched over at...