Build a Platform & Start Blogging

Every writer can benefit from having a platform from which to promote their work. And for writers of non-fiction, it’s critical. Here you’ll learn the basics, including setting up a blog, strategies for effective blogging, and how to make your platform a revenue generator as well.

5 Excellent Tips for Platform Building

This past weekend, I had the honor of keynoting the Writers' League of Texas Agents Conference in Austin. During that weekend, I also had the opportunity to hear some wonderful advice from other publishing experts. Here's some excellent online marketing advice I heard. All are direct quotes unless in brackets.

Free E-Book on Building Readership by Cory Doctorow

Portrait by Jonathan Worth My most popular post (so far) this year, 5 Free E-Books Every Writer Needs, could’ve benefited from one more addition: The Problem Isn’t Piracy, The Problem Is Obscurity by Cory Doctorow This e-book gathers some of Doctorow’s best essays and rants on why authors should give their...

Do You Have a Marketing Support Network?

This month at Writer Unboxed, I discuss one of the invisible aspects of your platform that directly impacts your success: Your relationships. Click here to read “A Critical Marketing Secret: Don’t Go It Alone.” I can confirm, after launching my e-book last month (The Future of Publishing), that I couldn’t have...

6 Key Components of an Online Author Platform

Next week, on June 2, I’ll be teaching a live, online class on building your author platform. To help make “platform” more understandable and approachable as a topic, I’ve boiled it down into 6 key components. Here they are, briefly. VISIBLE Your website (your hub, or Grand Central Station) Your social...

8 Things Readers Want From Self-Published Authors

My post last week, The “Self-Pub Is Crap” Debate, has probably generated more comments than any other post in 2011. Reviewing the comments provides an excellent to-do list of how self-published authors can be taken seriously by readers. Hire professionals for editing, proofreading, and design. Put most of your cost toward...

Should You Self-Publish After a Near-Miss?

Writers often ask if it’s wise or helpful to self-publish their work if they have “near-misses” with agents or publishers. There’s no one answer that works for everyone. But I’ll try to help you come to the right conclusion. YES: Go ahead and try self-publishing a book You know how to...

Is Email the New Blogging?

The meme these days seems to be that e-mail newsletters (or content marketing through e-mail) is the new blogging. Actually, I lie. It’s a fairly old meme—I can at least trace it back to this blog post by Jason Calacanis, a longtime respected blogger, who decided to start a paid e-mail...

Midlist Nonfiction Books: Too Much Effort for Too Little Return?

Pictured above: A slide from Margaret Atwood’s marvelous presentation at TOC on the future for authors When it comes to non-narrative nonfiction books, I don’t think of the authors of these books as authors. I think of them as experts, entrepreneurs or business professionals who are interested in authoring a book...

How to Start a Successful Newsletter

Next week, I’m teaching an online class on how to start a successful e-mail newsletter. This is a topic I’ve covered here at No Rules before, but this class will allow me to show you in-depth how to get started, discuss strategies, and go behind the scenes with free services so...

How to Build Your Website Without Knowing Code

Today I sent out the latest issue of my e-mail newsletter, which I call “3 Happy Things.” Each issue has a different theme, and this one focused on how to build a website for free, without knowing code, in less than an hour. Click here to view the newsletter on codeless...

5 Innovative Poets to Watch & Learn From

As everyone knows, you can’t make a living from writing and selling poetry. Or can you? Well, it IS next to impossible to make a living by only writing poems. Sometimes I wonder if that’s why poets seem to be the ones I see most often experimenting and innovating. They know...

Helpful Insights for Self-Publishing Novelists

I moderated a panel at SXSW called The Self-Publishing Novelist, which included insights from 3 experienced experts: John Sundman. Read an interview with John here, Building an Enthusiastic Fan Base as a Self-Published Author. Carolyn McCray. Read her helpful articles over at Digital Book World, including Best Practices for Amazon E-Book...

Get Started With Your Own Website or Blog

If you’re serious about your career as an author, you need a website. And the sooner you get one going, the better. Why? The most important reason: There’s a learning curve. You don’t want to be scrambling to put together a site when your book releases, or when you have an...

Elements of a Successful Fiction Platform

To really make your name, you need to put it out there—and not just on the cover of your book. Here, novelists share which strategies for attracting readers work, which ones don’t, and why craft is still as important as ever.

By Christina Katz 

How to Get Reviews for Self-Published Books

Today’s guest post is by Joel Friedlander, one of the most informative people I know on the topic of self-publishing a book. Go visit his blog, or follow him on Twitter. — It’s never been a better time to be a self-published author, and there have never been more book reviewers...

How to Start a Professional Newsletter for Free

Last year, I talked about why authors need to start building an e-mail list … NOW. Even though it may sound antiquated in light of other tools available, e-mail is still one of the most effective ways to reach and engage with readers. (One exception: It’s not so great at reaching...

10 Steps to Secure Your WordPress Blog From Hackers

Today’s guest post is from Triona Guidry, a computer consultant and freelance writer in the northwest suburbs of Chicago. Her blog offers tech support for Windows and Mac, security alerts, and advice on blogs and social media. — Writers depend on blogs to promote their work, interact with readers, and attract...

8 iPhone Apps to Grow & Connect With Audience

Last summer, I did a post on Ultimate iPhone Apps: 30+ Productivity and Creativity Boosts. In a few months, I’ll update that list, but first, I’d like to share specific iPhone apps that can help you market, promote, and grow your audience. I’m dividing the apps into 2 categories: Key Tools....

The Future of the Novelist

This week, I’ll be at SXSWi in Austin, where I’m presenting a brief session on your publishing options at PubCamp (free!), and moderating a SXSWi panel,  The Self-Publishing Novelist. I can’t envision a more exciting or opportune time to be at a national event, guiding a discussion on self-publishing. Why? Take...

Are Online Images Fair Game to Use On Your Blog?

Q: Recently someone informed me that I violated copyright [by posting] one of his cartoons on my blog. I apologized and removed the image. Now I’m worried about other images I’ve used. My blog is simply to connect with other writers and I don’t make any money from it. What are...

7 Don't-Miss Sites for Online Marketing

Today’s guest post is from author Meg Waite Clayton. You may remember her from an earlier guest post, How Book Club Readers (and Bookstores) Can Drive Success. — How friendly are you, really? Do you have enough followers to qualify as a cult? Are you still blogging, or have you bought...

My Latest Thoughts on Writers & Social Media

While at AWP, I had the pleasure of sitting down with Caleb J. Ross and Nik Korpon to talk about writers, social media, and the digital era.You can listen to the 20-minute conversation here. Some topics we discuss: How is it writers are so attached to the physical book? Is aversion...