By Rob Eagar
As humans, we were created to be responsible individuals. We know this is true, because we’re usually happiest when we have responsibility and take care of it, such as handling our job well or being a loving parent. In contrast, irresponsibility usually leads to blame, which leads to conflict by blaming others or blaming ourselves. Where there’s blame, there’s shame. And, shame shuts people down in addition to destroying their future. Thus, a person will never reach his or her full potential by shirking responsibility. Excusing and blaming is like running in place – you wind up exhausted and you’ve gone nowhere.
This universal principle applies to you and me as authors. How? Responsible authors realize that the success of their books lies primarily in their own hands, rather than in their publisher, agent, or publicist. For instance, irresponsible authors tend to blame their publishers for low book sales. Similarly, these authors don’t stay up-to-date on new trends or technology that can help market their books. They view the problems they face as everyone else’s fault.
Avoid falling into the mental trap of blaming others. You will be a happier author if you take responsibility for your own book sales and platform growth. Try looking at your writing career as the responsibility to help other people, regardless of whether you write fiction or non-fiction. Are you holding yourself accountable to teach, inspire, and satisfy your readers?
If you’re dissatisfied with your book sales, listen to any blame talk that’s running through your thoughts. Be honest and identify how much of the problem is attributed to you. Then, make a conscious effort to take ownership for your part of the issue and take responsibility for making progress. You’ll be happy you did.
About the Author
Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors and his new book, Sell Your Book Like Wildfire, will be published by Writer’s Digest in June, 2012. Find out more about Rob’s advice, products, and coaching services for authors at: www.startawildfire.com