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Prompt: Write the #WorstTweet Ever

It’s Friday, and that means everyone is ready for the weekend. It also means that many of you are hanging out on Twitter today instead of filing your TPS reports. (Didn’t you get that memo?) Here in the Ohio office, we’re working diligently, as always, but we know that our readers...

Money is All that Matters in Marketing

By Rob Eagar Call me crazy, but I like money. Cash, check, direct deposit, wire transfer…I’ll take it. No, I’m not hyper-materialistic. I just like how money allows me to pay my bills, enjoy vacations, and generously donate to others. Therefore, I like the ability to make enough income to do...

Promote Your Book with Power-Bites

By Rob Eagar The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink discussions. For instance, radio and TV interviews these days are typically no longer...

The Skinny on Social Networking

Guest post by Rob Eagar Marketing books via blogs, Twitter, and Facebook has become an extremely confusing topic for many authors. Some people herald social media as the saviour of marketing. Others complain that their online efforts rarely produce tangible results. As an expert who has coached over 400 authors on...

How to Keep Some Privacy When Using Social Media

In an age when both working and aspiring writers are expected to be “out there” more than ever before, privacy has become a luxury unaffordable to those of us not named Stephen King or Dan Brown. Sure, writers have always had to be visible at book signings and the like, but...