self-publishing

Marketing is About Success Not Perfection

By  Rob Eagar Life is about success, not perfection…and so is marketing. Case in point: A few weeks ago, I sent out my weekly newsletter that wound up having a couple of typos in it. Obviously, I didn’t think twice about the issue. But, several people emailed me right away to...

Logos, Brands, and Does It Really Matter?

By Rob Eagar Logos, brands, taglines, slogans…what’s the difference? Some authors think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that communicates the value of your books. You could also call it a tagline or slogan. In contrast, a logo...

Marketing Lessons from My Father

By Rob Eagar Marketing and sales are in my blood. That’s because I come from a distinguished line of salesmen. My grandfather was in sales. My father was in sales. In college, I tried to buck the trend by majoring in landscape architecture. But, my inability to recall the Latin names of...

All Marketing is a Felt Need

By Rob Eagar In my work as a marketing consultant, I’ve met numerous authors who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among these scholastic groups is the tendency to believe that their marketing should be exempt from the need to answer...

When It Comes to Getting Published, There’s No Shortage of New Ideas

Today I’m talking with Jesse Potash, the founder of PUBSLUSH (www.pubslush.com), which presents a unique new model for getting published. Because it’s so unusual – and because they’re a non-profit – I thought you might find it of interest. Jesse was a panelist at last month’s Writer’s Digest Conference. Here’s the...

Do You Need a Publisher Anymore? Hachette and J.A. Konrath Duke It Out

In his obituary to the year-long Domino Project, Seth Godin wrote that publishing companies and other traditional players that do not adapt to new modes of doing business will go extinct. Others have suggested the same.

Meanwhile, some authors like J.A. Konrath and David Gaughran have eschewed traditional relationships with publishers to...

The Downside to DIY Publishing

For those of you curious about the world of do-it-yourself publishing, here are a few (humorous) questions you might want to ask yourself before you decide, as I did, to publish your own books.

Directory of Self-Publishing Companies

Jump-start your search for a self-publishing company with our exclusive online directory. Explore your options the easy way, with company contact info, URLs, package details and rates.