publicity

Partner with Your Publicist: Why You Need Literary Publicity

Every author wants his or her book to be a success. Dreams of best-seller lists, grand book tours with sold out speaking engagements, and that coveted interview with Oprah, luxuriate in the backs (and often fronts) of many the writerly mind. But the process of connecting the dots between first draft...

5 Digital Discoverability Tips

By Rob Eagar Recently, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World (www.DigitalBookWorld.com) in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to...

5 Marketing Lessons from Fly-Fishing

By Rob Eagar In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of...

3 Steps to Successful Book Marketing – Part 3

By Rob Eagar Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following: Step 1...

3 Steps to Successful Book Marketing – Part 2

By Rob Eagar Previously, I covered part one of a 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions: Step 1...

3 Steps to Successful Book Marketing

By Rob Eagar Marketing is a simple process when you boil it down to the fundamentals. Whether you’re a fiction or non-fiction author, you can achieve marketing success following these three simple steps. Ask yourself: What is your value? Who needs your value the most? Where do those who need your...

Stop, Look, and Listen for Better Book Marketing

By Rob Eagar Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I...

Leak Exclusive Information to Maximize Social Media

By Rob Eagar If you want more people to follow you on social media, get into the habit of “leaking” exclusive offers or inside information that can’t be found anywhere else. By doing so, you tap into people’s natural curiosity and entice them to stay connected. For instance, if you’re an...

How to Control a Media Interview

By Rob Eagar A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it’s polite...

Marketing is About Success Not Perfection

By  Rob Eagar Life is about success, not perfection…and so is marketing. Case in point: A few weeks ago, I sent out my weekly newsletter that wound up having a couple of typos in it. Obviously, I didn’t think twice about the issue. But, several people emailed me right away to...

Promote Your Book with Power-Bites

By Rob Eagar The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink discussions. For instance, radio and TV interviews these days are typically no longer...

Success Breeds Success – Especially When You Have Success Stories

Guest Post by Rob Eagar I’m a big fan of Compassion International (www.compassion.com), a non-profit organization that helps provide food, education, and medical treatment to children who are stuck in poverty around the world. As a supporter of Compassion, I receive their quarterly print newsletter that looks like a first-rate magazine....