platform

The Productive Writer | Inspiration for writing

The Author Platform Explained

It’s essential these days for authors to have a clear understanding of writing platforms. Learn what an author’s platform is and ways to build a writing platform from today’s tip of the day, taken from the book The Productive Writer by Sage Cohen. What is an Author Platform? Platform is the...

Tips to Make Selling Your Fiction a Reality

Guest Post by Rob Eagar Earlier this year, I heard a publishing executive say, “The best way to market your fiction is to write more fiction.” I disagree with this idea, because it insinuates that you can ignore marketing your original book. Writing more stories does not a marketing plan make....

Success Breeds Success – Especially When You Have Success Stories

Guest Post by Rob Eagar I’m a big fan of Compassion International (www.compassion.com), a non-profit organization that helps provide food, education, and medical treatment to children who are stuck in poverty around the world. As a supporter of Compassion, I receive their quarterly print newsletter that looks like a first-rate magazine....

Your Top 12 Author Marketing Moves for 2012

Guest Post by Rob Eagar As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market...

What Makes Word-of-Mouth Work? Part 2

Guest Post by Rob Eagar In my previous blog post, I explained how word-of-mouth spreads faster when authors help people start a conversation around their book. However, creating a conversation is only half of the battle. If the conversation doesn’t take place within a community, then the word-of-mouth will soon die...

The Persistence of the Author Brand

There was a time, in the pulp-era of publishing, when authors put out a new book on a monthly basis. Many of these books were written under “house names” that belonged to the publisher and very often multiple writers contributed to the brand. Perhaps the best example of this is The Shadow, by...

Cool Tools to Track Author Platform Growth

Guest blog by Rob Eagar Most authors want to build a larger platform and sell more books. But, how do you track the success of your marketing and platform-growth efforts? There are several obvious factors you can use, such as increased book sales, speaking engagements, Twitter followers, or newsletter subscribers. However,...

Elements of a Successful Fiction Platform

To really make your name, you need to put it out there—and not just on the cover of your book. Here, novelists share which strategies for attracting readers work, which ones don’t, and why craft is still as important as ever.

By Christina Katz 

Why All Authors Need a Platform

Before you are in a position to land a book deal, you need to construct a platform that will build your future book's readership, project your professionalism, and attract the interest of editors and agents.