platform

How to Develop a Street Team for Your Book

Promoting your book in a digital with a flooded marketplace is more difficult than ever. You need as much help as you can get. That’s where developing a street team to assist you can help. Here are some tips from New York Times bestselling author Jennifer Probst.

Friday Reads: Chart Your Course with Author in Progress

Let me set the scene: You’re sitting at home, perhaps in your office or at your kitchen table, maybe sipping some coffee or tea. You’d like to start writing your novel … but instead you’re staring at the cursor on your laptop screen as it blinks back at you. You’re suddenly possessed of a singular, creeping dread:...

12 Workplace Skills to Apply to Your Writing Career

BY LISA TENER Katherine quit her pharmaceutical sales job in Colorado and moved back east to write her book. She hunkered down in a snug condo and imagined writing in her light-filled sunroom. Despite more time on her hands than ever, she went days without writing. Within six months she took another sales job...

How to Promote Your Work Like a Pro

Now more than ever before, there are so many things we can do to promote our books, articles, stories, essays, services, and other creative works and skills—regardless of whether we’re self-published, traditionally published, or even not-yet-published. Bookstore and library events remain staples, of course, as do reviews, mentions and bylines in prominent media. But...

Your 2015 Blogging Roadmap

Thinking of starting a blog in 2015 to build your writer platform and gain a readership for your work? All the best journeys start with a bit of planning. Even if you’re not one for planning and would rather dive in right away, bear with me! In this exclusive excerpt from Blogging for Writers,...

Should I Self-Publish? – Part Three

If you’ve followed this series, you’ll notice that: a) I think most writers have a project that would make for a fun and possibly profitable self-published book, and b) Creating a successful self-published book will require a fair amount of design and technical skills, either your own or someone else’s. I encourage you to...

Freelance Your Way to a Better Platform

Long before you publish your book—and long after—you should be thinking about your writer platform. How do you build that core audience? How do you enhance your reputation as a great writer, as well as a knowledgeable one? How do you build name recognition? There are countless answers to these questions, but one of...

writing platform | become a writer

The Basics of Building a Writer’s Platform

If you want to sell more books or simply get your name out there, a writer’s platform is essential. Chuck Sambuchino, author of Create Your Writer Platform explains what a platform is and the common building blocks of a writer’s platform. What is a Writer/Author Platform? Platform, simply put, is your visibility as an...

5 Marketing Lessons from Fly-Fishing

By Rob Eagar In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of fly-fishing and the...

3 Steps to Successful Book Marketing – Part 3

By Rob Eagar Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following: Step 1 – What is...

3 Steps to Successful Book Marketing – Part 2

By Rob Eagar Previously, I covered part one of a 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions: Step 1 – What is...

3 Steps to Successful Book Marketing

By Rob Eagar Marketing is a simple process when you boil it down to the fundamentals. Whether you’re a fiction or non-fiction author, you can achieve marketing success following these three simple steps. Ask yourself: What is your value? Who needs your value the most? Where do those who need your value congregate in...

Stop, Look, and Listen for Better Book Marketing

By Rob Eagar Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I teach marketing seminars...

How to Break the Rules of Writing

Here at Writer’s Digest (and despite the There Are No Rules moniker of this blog), we talk a lot about doing things by the book—from understanding grammatical and structural writing rules, to following submission guidelines, to otherwise conducting yourself like a pro. And that’s why we had so much fun putting together the latest...

The Productive Writer | Inspiration for writing

The Author Platform Explained

It’s essential these days for authors to have a clear understanding of writing platforms. Learn what an author’s platform is and ways to build a writing platform from today’s tip of the day, taken from the book The Productive Writer by Sage Cohen. What is an Author Platform? Platform is the turf you claim...

Tips to Make Selling Your Fiction a Reality

Guest Post by Rob Eagar Earlier this year, I heard a publishing executive say, “The best way to market your fiction is to write more fiction.” I disagree with this idea, because it insinuates that you can ignore marketing your original book. Writing more stories does not a marketing plan make. In a crowded...

Success Breeds Success – Especially When You Have Success Stories

Guest Post by Rob Eagar I’m a big fan of Compassion International (www.compassion.com), a non-profit organization that helps provide food, education, and medical treatment to children who are stuck in poverty around the world. As a supporter of Compassion, I receive their quarterly print newsletter that looks like a first-rate magazine. And I’m always...

Your Top 12 Author Marketing Moves for 2012

Guest Post by Rob Eagar As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s...

What Makes Word-of-Mouth Work? Part 2

Guest Post by Rob Eagar In my previous blog post, I explained how word-of-mouth spreads faster when authors help people start a conversation around their book. However, creating a conversation is only half of the battle. If the conversation doesn’t take place within a community, then the word-of-mouth will soon die out. For instance,...