marketing

What You Can Do Now to Master the Business of Writing

Even without knowing you (yes, you! hello there), I can say that we put together the “Master the Business of Writing” package for the February 2016 Writer’s Digest with you in mind. Because whether you’re an aspiring author, a midlist novelist or a freelancer looking for bigger paychecks, this issue will meet you where...

12 Workplace Skills to Apply to Your Writing Career

BY LISA TENER Katherine quit her pharmaceutical sales job in Colorado and moved back east to write her book. She hunkered down in a snug condo and imagined writing in her light-filled sunroom. Despite more time on her hands than ever, she went days without writing. Within six months she took another sales job...

How to Promote Your Work Like a Pro

Now more than ever before, there are so many things we can do to promote our books, articles, stories, essays, services, and other creative works and skills—regardless of whether we’re self-published, traditionally published, or even not-yet-published. Bookstore and library events remain staples, of course, as do reviews, mentions and bylines in prominent media. But...

The Back Story on Marketing Fiction

By Rob Eagar A survey of 21,000 book shoppers by the Codex Group revealed that the #1 way to attract people to a fiction author’s website is to offer exclusive unpublished writings, such as short stories, novellas, lost chapters, alternate openers or endings, etc. This desire for content is especially popular with women. So,...

5 Digital Discoverability Tips

By Rob Eagar Recently, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World (www.DigitalBookWorld.com) in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to answer the reader’s...

5 Marketing Lessons from Fly-Fishing

By Rob Eagar In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of fly-fishing and the...

travel writing | how to write a travel article

A Checklist for Marketing Your Travel Writing

A Checklist for Marketing 1. You can’t write for it if you haven’t read it. Go to the local library or newsstand and seek out the publications 2. No one starts at the top. Find your own level, work in it, then work up out of it. 3. Start with local newspapers and magazines,...

3 Steps to Successful Book Marketing – Part 3

By Rob Eagar Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following: Step 1 – What is...

3 Steps to Successful Book Marketing – Part 2

By Rob Eagar Previously, I covered part one of a 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions: Step 1 – What is...

3 Steps to Successful Book Marketing

By Rob Eagar Marketing is a simple process when you boil it down to the fundamentals. Whether you’re a fiction or non-fiction author, you can achieve marketing success following these three simple steps. Ask yourself: What is your value? Who needs your value the most? Where do those who need your value congregate in...

Stop, Look, and Listen for Better Book Marketing

By Rob Eagar Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I teach marketing seminars...

Leak Exclusive Information to Maximize Social Media

By Rob Eagar If you want more people to follow you on social media, get into the habit of “leaking” exclusive offers or inside information that can’t be found anywhere else. By doing so, you tap into people’s natural curiosity and entice them to stay connected. For instance, if you’re an author, you could...

How to Control a Media Interview

By Rob Eagar A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it’s polite to respond to...

Marketing is About Success Not Perfection

By  Rob Eagar Life is about success, not perfection…and so is marketing. Case in point: A few weeks ago, I sent out my weekly newsletter that wound up having a couple of typos in it. Obviously, I didn’t think twice about the issue. But, several people emailed me right away to point out my...

Marketing a Screenplay

If you don’t have an agent, and have no contacts in the business, you can still market your script on your own. Before you try, however, take one preparatory step: Register your script with the Writer’s Guild of America. Registration provides a dated record of the writer’s claim to authorship and can be used...

Logos, Brands, and Does It Really Matter?

By Rob Eagar Logos, brands, taglines, slogans…what’s the difference? Some authors think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that communicates the value of your books. You could also call it a tagline or slogan. In contrast, a logo is artwork that...

Turning Marketing Lemons into Lemonade

Recently, I attended the Book Expo America convention (BEA) in New York City to launch my new book, Sell Your Book Like Wildfire. Unfortunately, when I got to the show, raring to promote my new title, the books had not yet arrived. As you can imagine, I was disappointed. But in that moment, I...

Don’t D-Y-I “Do-Yourself-In” with a D-I-Y Mentality

by Rob Eagar I am one of the few original self-publishing success stories. And, I did it way before the advent of e-books, Amazon, and social media. Over 10 years ago, I left corporate America as a sales executive to pursue what seemed like a ridiculous dream to write a book. I had no...

All Marketing is a Felt Need

By Rob Eagar In my work as a marketing consultant, I’ve met numerous authors who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among these scholastic groups is the tendency to believe that their marketing should be exempt from the need to answer the consumers’ primary...

Promote Your Book with Power-Bites

By Rob Eagar The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink discussions. For instance, radio and TV interviews these days are typically no longer 3 – 6...

Amazon Lets Authors Spy on Readers

By Rob Eagar, author of Sell Your Book Like Wildfire Did you know that Amazon lets authors see who is highlighting notes in their books and tweeting content to friends? When someone reads a book using a Kindle device or app, Amazon stores the information they highlight. Plus, Amazon displays who used Twitter to...