audience development

How to Develop a Street Team for Your Book

Promoting your book in a digital with a flooded marketplace is more difficult than ever. You need as much help as you can get. That’s where developing a street team to assist you can help. Here are some tips from New York Times bestselling author Jennifer Probst.

Promote Your Book with Power-Bites

By Rob Eagar The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink discussions. For instance, radio and TV interviews these days are typically no longer...

How to Build Online Community

By Rob Eagar If you want to build a following, especially online, the key is to position yourself as someone who is worth following. The best way to attract a large group is by becoming an object of interest, which means the ability to draw people to you by dent of...