How to Choose a Genre When Writing (Sometimes the Genre Chooses You)

I should probably start by saying that the question of target audience is never in my mind as I write a novel. I make sure it’s not. If I let it creep in, it will do nothing but trip me up.

A little background:

Catherine Ryan HydeThis guest post is by Catherine Ryan Hyde, bestselling author of twenty-seven published and forthcoming books. Some of her recent books include Worthy, The Language of Hoofbeats, Take Me with You and Where We Belong. Her short stories have been published in Antioch Review, Michigan Quarterly Review, Virginia Quarterly Review, Ploughshares, Glimmer Train, and the Sun. She has received numerous awards, including the Rainbow Award and the British Book Award. Her bestselling 1999 novel Pay It Forward was adapted into a major motion picture and translated into twenty-three languages. Hyde is the founder of the Pay It Forward Foundation. For more information, please visit or connect with her on Twitter @cryanhyde.

Sometime around 2006 I decided I had missed my true calling as a young adult author. Several observations conspired to help me form this conclusion:

  • An editor pointed out to me that my coming-of-age characters were always the strongest thread in my adult books.
  • I realized that, when asked what books and authors I admired, my mind went straight to the books I’d read as a young adult.
  • I tend to enjoy reading young adult fiction to this day.
  • I had found myself in search of what a woman at one of my book signings called “the freedom to be sincere.”

[Learn important writing lessons from these first-time novelists.]

Yet after five novels with a Young Adult publisher, it became clear that the books weren’t quite finding their audience. A segment of mature teens enjoyed them, but they seemed most popular with adults. Maybe I really was writing Coming of Age fiction after all.

Those who write may think they know their target market. They may even feel they can shape the work to fit it. If this is true of you, you have more control over your creative process than I do. Even so, I humbly submit that you try letting your writing shape your target market instead and see what happens. [Like this quote? Click here to Tweet and share it!]

Here’s a notable example of me (and others) being wrong about genre: When I first wrote my novel Chasing Windmills, it was intended for a YA audience. It was written from Sebastian’s point of view only. And Sebastian is seventeen. I submitted it (through my agent) to my YA editor. She said she liked it, but didn’t think it was YA. I revised and expanded it, adding Maria’s viewpoint. Maria is in her early twenties, has two children, and lives with an abusive boyfriend. That, of course, made it much more clearly adult. I presented it to my adult fiction editor (at the time), who accepted it. It was published in 2008. One of its first reviews was in School Library Journal, who labeled it “High school through adult.” In other words, it crossed over to YA. In other words, I don’t always know who I’m writing for.

And the real question is, should I? Or is that just a way of pushing the process around? As an author, is it really my business to predict who will spark to the work?

As authors we all have to learn not to be reactive to public statements about our books. It’s really not our business what each reader thinks of them. Maybe, with this post, I’m just carrying the same concept another mile down the road.

[Want to know the standard word counts for different genres? Here’s the definitive post on word counts.]

Now I write coming-of-age adult novels that almost always contain one or more young characters. Because that’s what I like to write. Some say they cross over to a younger audience, but I try to stay out of that.

I’m pleased to say that my older Young Adult titles are enjoying a new chance to find their audience. Because the readers who have discovered me through my newer titles, such as When I Found You, are making their way through my backlist. But they are, for the most part, more mature readers.

This leads me to the point I most want to make about an author’s target market. When I write, my goal is to delve deeply enough into the human experience to find a sort of universality. Once you dig down underneath surface differences, we are all human beings. And all human beings want essentially the same things at our core. We want to love and be loved. We want to be safe. We want our loved ones to be safe. We want to feel that what we do with our lives has meaning.

If we can speak to this very human place in our readers, maybe it’s not so important that the main character is sixteen and the reader is sixty. Maybe it just matters that they’re both human. I guess it depends on how you approach being human when you write a book.

So in answer to the questions of writing multiple genres, and maintaining your audience as you do, I would say that my strategy is to write stories I think will appeal to humans.

I trust my readers to sort out the rest. After all, they are absolute world-class experts in what they like to read.

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Brian A. Klems is the editor of this blog, online editor of Writer’s Digest and author of the popular gift book Oh Boy, You’re Having a Girl: A Dad’s Survival Guide to Raising Daughters.

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8 thoughts on “How to Choose a Genre When Writing (Sometimes the Genre Chooses You)

  1. Thedeb

    My challenge has always been finding my ‘singular’ or ‘strongest’ voice. (I use the fact that I’m a Gemini to justify being scattered all over the place!) I need to narrow down, not to find readers, but rather, to find myself.
    Thank you for your insights. 🙂

  2. jotokai

    “As long as they’re both human.” Doesn’t even need to be that restricting… I’m Sci-fi. The reader likely will be human – I don’t know anybody else on earth that reads – but, whether your POV is lodged in a carpenter or your persona in a coat rack, all that matters is can the reader see itself (being inclusive…) in your characters and situations.

    That said, excellent insight. You make something good, and somebody will like it. You can make your imaginary reader, and run it by her – but lets hope she’s not the only one! Guessing who will like it is somebody else’s job, like marketing, or the cover design team.

  3. keleitha

    I’m not in the least bit surprised that you have mature teens and adults reading your books. Most of the books I read are YA books and I’m 67. It’s also what I enjoy writing – just finished writing my first YA novel and have two more in progress. There are some YA novels that I’ve read 6-7 times and can’t get enough of them. Why? Mostly because they are adventure novels and the teens and subteens are courageous and daring and love and protect their friends and family wholeheartedly.

    I grew up with the original Mickey Mouse Club and their weekly serials – Corky and White Shadow, Spin and Marty etc., My favourite TV shows were Fury, Rin Tin Tin, and anything with a teen and an animal. My favourite books were Enid Blyton’s The Famous Five (I’m thinking only the Brits would understand this). Do I read other books? Yes, of course I do. I read crime/mystery, spy novels, funny chic lit (like Sophie Kinsella’s The Undomestic Goddess).

    Don’t have a specific audience? Big deal – if you enjoy writing and people obviously enjoy reading your novels it doesn’t matter. Which is why I like your quote… try letting your writing shape your target market instead and see what happens.

    1. DonaG

      “…all human beings want essentially the same things at our core. We want to love and be loved. We want to be safe. We want our loved ones to be safe. We want to feel that what we do with our lives has meaning.”

      A perfect analysis of human aspirations. Use this an an outline for every novel written and it is guaranteed to sell. Thank you Catherine for your wisdom. Thank you, once again, Brian for the quality information you bring to this website. Blessings.


    So why choose if by choosing you limit your options? It all comes down to marketability. When a publisher buys your novel what they are really buying is you, the author. They want to know that they can build a platform, a brand, around you and your writing. They need to believe that there will be more books, similar to the first, on the way. That means sticking to one genre.Imagine pitching a fantasy novel to a publisher. They ask if you have other novels either finished or in-progress. You tell them that you also have a romance, a western, and a collection of hard-boiled crime stories. Does this help you sell your fantasy novel? Not at all.If all your other books, stories and works-in-progress were in the fantasy genre, then

  5. Shaziane

    My target audience, when I take the time to think about it, is always my biggest problem. Thankfully, and unfortunately depending on how you view this, I hardly think about it.

    When I write my goal is to make the emotional story clear. Once you’re able to read, and do read a piece of mine I’d like you to be wrapped in the emotion of the piece.

    Every time I’m asked “who do you write for” I go deer-in-the-headlights. Everybody? I do write about abuse mostly, and love. Children are abused, as are adults, peoples from diverse backgrounds, and we all need love, we all want it…The point is to communicate…so I communicate in the clearest possible way?

    I am pleased I read your piece. It makes me feel much more comfortable. I often get a what-kind-of-writer-are you? glare from people for not having a specified audeience.


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