Many writers hear that they should start blogging to build their platform, help them get published, or sell more books. But is blogging right for you and your career? If so, what should you blog about? And perhaps most importantly, how can you do it effectively and without wasting important time you could spend on paying work?
In this live 120-minute webinar — titled “How to Blog Meaningfully and Grow Your Audience” — publishing industry guru Jane Friedman covers the best practices of worthwhile blogging and how it can make a difference to the growth of your author career. You’ll learn the secrets of shareable & spreadable content, the best ways to get new readers, and how to attract more opportunities (and improve your writing skills!) by posting great content. It’s also critical to understand how online writing is different from print-based writing, so you’ll get a crash course in how to write blog posts that are online-reader and SEO-friendly (optimized for search engines), to increase your blog’s discoverability and traffic over time.
It all happens at 1 p.m., EST, Thursday, July 16, 2015, and lasts 120 minutes.
Professor Jane Friedman has been professionally blogging since 2008 and is the former publisher of Writer’s Digest. Her blog for writers at JaneFriedman.com has won multiple awards and enjoys more than 100,000 visits per month.
WHAT YOU’LL LEARN:
- 4 key benefits to blogging
- How to begin developing a content strategy for your blog
- 7 principles every blogger should follow
- The best practices of professional bloggers (those who do it for a living)
- Do’s and don’ts of writing for an online audience
- How to write post headlines that get clicks and shares
- The basics of SEO (search engine optimization) that anyone can understand
- How to use categories and tags
- How and why to use images-and where to find them for free
- Using site analytics to improve your blog over time
- Adding email/RSS functionality to your blog
- How to begin monetizing your blog
While this session will recommend and reference specific blogging tools, such as WordPress and Blogger, it will not cover the technical aspects of setting up a blog. However, links to tutorials will be offered.
Jane Friedman is the former publisher of Writer’s Digest and has been a professional blogger since 2008. Her blog at JaneFriedman.com receives more than 100,000 visits per month and has won multiple awards. Jane currently teaches digital media and publishing at the University of Virginia, and is the publisher of Scratch magazine, a digital publication that offers insight into the business side of the writing life.
WHO SHOULD ATTEND?
- Writers who are curious about blogging and wonder if they should start
- Writers who have a blog, but don’t feel like they’re getting anything out of it
- Writers who have blogged in the past, and want to return to it in a more meaningful way
- Writers who want to build their platform
- Writers who have a book coming out in the next year
- Writers who are thinking of blogging to get a book deal
- Writers who want to improve their online writing skills