I get to play with new technology at work – they WILL survive. They’ve never had any medium since the format they currently rely on…costs are killing them. Google MacBook Touch. Google Microsoft Reader – these two devices, arriving early 2010 – will revolutionize the print industry. Bigger than an ITouch – totally interactive – yet much smaller than a traditional laptop.
Instead of saying the internet killed the print industry – publishers should embrace the technology and develop it further.
Imagine 100 years ago – if an e-reader was given to someone reading a book. They would jump for joy! Today we pine for paper. Why? The internet does everything those publishers 100 years ago could only dream of! I am optimistic – but early next year when Apple and Microsoft bring out their new devices – it could very well be a game changer in the RIGHT direction! 🙂