Hey Michael –
I feel your pain, I truly do. Although going back to that thread a few days ago re; “Book Tours,” I really question the value of most book store signings. At least that’s been my expereince. In general, I’d take a library book talk/signing over almost any book store event; same with talks to local civic organizations, writing groups, book clubs, school groups/classes, etc. Not only do I think you’ll sell more books in such venues, but you’ll have a better chance to win over readers as true fans, and I’ve found that the oppotunities for press exposure surrounding such “non-commerical” events is far greater than traditional book store signings. Don’t dispair, just change course a bit.