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You send what they ask for unless you want that automatic rejection you fear. The fact that you are relatively unknown – most best-selling authors were unknown at one point – shouldn’t dissuade you from submitting.
Not sending the entire article does not preclude you from ‘selling’ the ideas or viewpoint you will present in said article, of course. You wouldn’t just say “My article is about mad-cow disease. Thank you for your consideration.” 😉
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