To name it or not name it...

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Re: To name it or not name it...

Postby robjvargas » Tue Jan 02, 2018 8:03 pm

wdarcy wrote:
> If Stephen King were sued every time he used a brand name in his novels,
> he'd be a pauper now.
> I've read lots of novels that mention brand names of beer, whiskey, etc.
> Or car makes. Can we not say a character drives a Buick or a Chevy? Do we
> have to just say "car"?
> I think the only possible problem with any of this is if you or your
> characters made a disparaging remark about a brand name, a car make, a
> restaurant, etc. I would never do that.
> --Warren

Trademark isn't an outright prohibition. It means that the holder can allow or deny the use of said trademark. Maybe those works licensed the trademark.

I haven't read a lot of Stephen King. What trademarks has he used?

Just a point of curiosity. If you get permission, then you get permission.
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Re: To name it or not name it...

Postby wdarcy » Wed Jan 03, 2018 12:07 pm

Thanks so much for all your sources, Shadowwalker.

What I take away from all this is that it is perfectly ok to use brand names in fiction (this is considered "editorial use") as long as you don't disparage the brand or the item. And that it is not necessary to get permission to do so.

"Wagner's 'Das Rheingold'" (Oxford 1993). Winner of the Society for Music Theory's Wallace Berry Award, 1995.

"Elements of Sonata Theory" co-authored with James Hepokoski(Oxford 2006). Winner of the Society for Music Theory's Wallace Berry Award, 2008.


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