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What do you need to know about marketing when making covers? : Tips and Advice • Writing Forum | WritersDigest.com

What do you need to know about marketing when making covers?

Here's the place to share a writing or marketing tip you've used successfully and want to pass along.
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Dreaming Imrryr
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What do you need to know about marketing when making covers?

Postby Dreaming Imrryr » Mon Apr 18, 2016 6:24 pm

deleted
Last edited by Dreaming Imrryr on Mon Apr 25, 2016 6:28 am, edited 2 times in total.

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shadowwalker
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Re: What do you need to know about marketing when making cov

Postby shadowwalker » Mon Apr 18, 2016 10:27 pm

Not a designer, but I think the main thing designers have to understand is the difference between artwork that readers will look at and artwork that will get the reader to pick up the book and open it. Also, they have to understand how that little icon on online sites will appear to readers.

Again, Google is your friend. One such article that showed up (search "marketable book cover designs") seems to give pretty good advice:
"It seems rather like wanting to be ... a writer, rather than wanting to write. It should be a by-product, not a thing in itself. Otherwise, it's just an ego trip." - Roger Zelazny

It's really not that hard. Just tell me a story.

James A. Ritchie
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Re: What do you need to know about marketing when making cov

Postby James A. Ritchie » Wed Apr 20, 2016 9:59 pm

Look at commercially published novels that sell well. Those are the kind of covers you want This is exactly what the marketing department does. It looks at novels that have sold well, and uses those covers as templates.

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TwoStepCharlie
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Re: What do you need to know about marketing when making cov

Postby TwoStepCharlie » Wed Oct 12, 2016 11:43 pm

I see a helluva lot of bad self-designed book covers, that's for sure.
Blow up the bridge?!

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pls
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Re: What do you need to know about marketing when making cov

Postby pls » Thu Oct 13, 2016 10:20 am

I see a lot of covers which obviously have come from the same online site. A lot of sameness out there.
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Oblong
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Re: What do you need to know about marketing when making cov

Postby Oblong » Wed Oct 26, 2016 1:02 pm

I think it should depend on your target readers. Who will read your work? Design the cover according to their taste/preferences.

katherinepiercebv@gmail.com
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Re: What do you need to know about marketing when making cov

Postby katherinepiercebv@gmail.com » Thu Nov 10, 2016 3:37 am

I believe in order to market with your cover, your cover should be showing or explaining your story. Covers should look interesting because sometimes it's what makes a story more interesting. Covers should be planned very well before having it final.

williamadams
 

Re: What do you need to know about marketing when making cov

Postby williamadams » Sun Nov 13, 2016 6:27 am


williamadams
 

Re: What do you need to know about marketing when making cov

Postby williamadams » Sun Nov 13, 2016 6:31 am

covers are for marketing your book
they are not for winning art prizes

if you are smart enough to write a book
then you are smart enough to dl a template and make a cover

keep it simple
make it legible
must be readable at amazon thumbnail size

dont confuse the reader by being all artsy craftsy
dont make it hard to read because the picture obscures teh text

Grumpy Mike
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Re: What do you need to know about marketing when making cov

Postby Grumpy Mike » Fri Nov 25, 2016 8:39 am

That the cover is one ingredient in a successful recipe:

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