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Writing Forum | WritersDigest.com • Book Trailers : Promotional Tips • Writing Forum | WritersDigest.com
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Book Trailers

PostPosted: Mon Jan 19, 2015 4:14 pm
by Noizchild
Who does these and are they effective?

Re: Book Trailers

PostPosted: Mon Jan 19, 2015 4:17 pm
by pls
They're a lot of work for what little return you get from them.

Re: Book Trailers

PostPosted: Tue Jan 20, 2015 2:18 pm
by tinachris
The only time I've ever seen a book trailer work effectively on YouTube is when it's been very clever or controversial and "gone viral" (at least to some extent), and then the book it's promoting is priced really cheap ($1 or less). If people are intrigued by the video, they think, "What the heck, I'll pay a few cents for the e-book."

That said, creating a "very clever or controversial" video/trailer, is arguably harder than writing a really good book and requires a very different skill set. There's just so much video content online, breaking through all of it with a successful trailer is, in my opinion, harder than breaking through the publishing business with a successful, best-selling book. In fact, if you do succeed with creating a successful book trailer, you might consider scrapping the book writing stuff and produce short-form online videos instead. Good luck to you, though.

Re: Book Trailers

PostPosted: Wed Feb 25, 2015 2:35 am
by Elease Singh
Make sure the message on your book trailer is authentic to your overall brand. The tone and feel of the video should reflect your book content.

Re: Book Trailers

PostPosted: Wed Jun 03, 2015 3:27 am
by markwill212
I have seen a book trailer just a couple of weeks and it was so good. The publisher must be soo good!