Page 1 of 1

Getting honest reviews from people reading your genre

PostPosted: Tue Feb 09, 2016 4:55 am
by BookRazor
Here's something I've been doing for the past year that has helped me TREMENDOUSLY for every single book I published. I thought I'd share it here. Happy Chinese New Year!

STEP 1: FIGURE OUT WHICH BOOKS ARE SIMILAR TO YOURS
First, we need to find other books in our genre that have had success in getting decent reviews.
- Go to Amazon and browse through the categories to find books similar to yours.


STEP 2: FIND EBOOK REVIEWERS WHO HAVE REVIEWED SIMILAR BOOKS (AND WHO WANT TO HEAR FROM YOU)
Now that we have found books in our genre, we need to find the ebook reviewers who not only like our genre but have a tendency and willingness to happily leave reviews.
- Sort the reviews for each book you found by “Most helpful” and filters by “All positive.”
- Click through each reviewer profile to see if they have an email address displayed publicly. If they do, jot down the reviewer’s contact information in a spreadsheet (I use google docs).
- Keep going until you're satisfied (50-100 should net you decent results).
*This step is by far the most time-consuming. It will probably take you at least several hours to find 100 reviewers as most people (95% or so) don’t share their email address on their reviewer profile.


STEP 3: REACH OUT TO THE POTENTIAL REVIEWERS
Now that we have this amazing email list of reviewers who have left a positive review on a book similar to yours. It's time to connect!
- Send out a personalized email to each reviewer
- Try to include details on:
a) the book they reviewed that is similar to yours
b) something along the lines of "I wrote a book similar to that one that you might enjoy reading"
c) offer to send them a free copy in exchange for an honest review
*Write 5 sentences or less. Most of these people are busy reading and reviewing other books, so they’ll appreciate it if you respect their time.


STEP 4: SEND YOUR BOOK TO PEOPLE WHO WANT TO READ IT
I've personally experienced a 10-30% response rate using this method.
- Send your book to the people who are interested in reading it (I suggest sending it in three formats – EPUB, MOBI, and PDF), and tell them when you’d like to receive a review from them – 2 weeks is a good time frame.
- If you’ve yet to launch your book, let them know you’ll send them a link to the product page once your book goes live.


STEP 5: SEND A FOLLOW-UP
Not all of the people who have told you they’ll review your book will review it. Expect about 20% to post their review within your time frame. To squeeze a few more reviews out of this process, send a polite follow-up a week after your deadline reminding people to post their review. This additional step should generate a few more reviews.


In the end, one out of three people who initially replied to you should post their review. You should have no problem getting organic reviews after receiving that initial amount to "jump start" your launch.


If you value your time at greater than ~$8/hour, then a service I've set up to do the research part for authors might be of interest to you. We don't do the email outreach, as we've found response rates are better when the authors themselves do the outreach. We just provide all the necessary data to you in an easy-to-read spreadsheet. It includes the: reviewer name, reviewer email address, accolades (if any, such as: VINE VOICE, etc.), book reviewed, and a few other details. Check us out at bookrazor.com!