After becoming disenchanted with publishers' need for an established fan-base for a book, before even considering it for publication, I finally bit the bullet and published the first book of my paranormal detective series *exclusively* on Amazon Kindle two weeks ago today. Up until yesterday, I was fully engaged in marketing it. My efforts have managed to catch two new readers along the way, so far. It probably doesn't sound like much for two weeks of hard work, but then I'm not really holding out hope of becoming a millionaire overnight from my "Kindle-only instant best-seller." Back in the 90's, I enjoyed limited success with maintaining a constant reader base for my ongoing webcomic series. Visitors didn't flock there overnight, either. It took years of content updating and networking. In my experience, a successful marketing campaign requires constant nourishment, and often might not bear fruit for some time. My advice to anyone heading down this path is two-fold: (1) have patience, and (2) don't let the effort of marketing your existing work get in the way of writing something new. The most important thing you can provide is fresh content.
In http://www.thecreativepenn.com/2012/03/ ... e-authors/
(mentioned in this thread earlier), Joanna Penn states not to get bogged down with "shiny object syndrome" when it comes to jumping on the social networking bandwagon. That's good advice. It's easy to become so fixated on marketing that you lose sight of creating. However, the one point that I disagree with her recommendations is where she advises to spread out your involvement in the different forms of social media over a prolonged period. I'm going to offer you some different advice on the matter. Ready for it? Here it is:Plan your marketing strategy ahead of time. Use your strengths to supplement your book release with value-added content. Then market the hell out of it!
This was a little something I learned back in my webcomic days. Why offer just a stale comic that changes every week, when you can add related features that keep bringing your visitors back daily? Prior to the publication of my book, I spent some quality time with Photoshop and a free interactive story tool called TWINE (http://www.gimcrackd.com/etc/src/
). With a little effort, I developed an interactive preview of choice scenes from the opening chapters of my book, in the form of a text-based adventure. When it came time to publish and fire up the marketing machine, I devoted a week to the challenge - posting not only the book link, but artwork, the interactive preview link, and more. As the days went by, I added to the content, keeping Twitter and the Facebook content fresh, while advising online publishers of my short stories of the book's release, and directing their visitors to the new sites. As visitors trickled in, I teased them with updates to future content - a new book trailer, synopses of future book releases, Twitter retweets to short stories I published online, etc. I spent much of the following week putting together the trailer myself in Flash (which, in hindsight, I realized that I should have probably readied beforehand), and now have that published on Youtube, with updates feeding to an already established and growing collection of visitors. Free weekend downloads and eBlogging may be next on the agenda, but that's something for another day. Right now, I'm back into writing mode on my second book.
My point is: don't wait six months between the social networking sites. Establish your foothold on the internet and keep stoking the fires with new updates and content regularly. Get your name out there on forums, and avoid the urge to flood the internet with your book link. A link to a social media site is far less obtrusive than a direct link to Amazon, and earns you a better reputation in the long run.
If you build it, they will come... eventually. If you wait, expect to keep waiting forever.
JB.https://www.facebook.com/ReadingTheDead ... Chronicles