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Writing Forum | WritersDigest.com • What do you need to know about marketing when making covers? : Tips and Advice • Writing Forum | WritersDigest.com
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What do you need to know about marketing when making covers?

PostPosted: Mon Apr 18, 2016 6:24 pm
by Dreaming Imrryr
deleted

Re: What do you need to know about marketing when making cov

PostPosted: Mon Apr 18, 2016 10:27 pm
by shadowwalker
Not a designer, but I think the main thing designers have to understand is the difference between artwork that readers will look at and artwork that will get the reader to pick up the book and open it. Also, they have to understand how that little icon on online sites will appear to readers.

Again, Google is your friend. One such article that showed up (search "marketable book cover designs") seems to give pretty good advice:

Re: What do you need to know about marketing when making cov

PostPosted: Wed Apr 20, 2016 9:59 pm
by James A. Ritchie
Look at commercially published novels that sell well. Those are the kind of covers you want This is exactly what the marketing department does. It looks at novels that have sold well, and uses those covers as templates.

Re: What do you need to know about marketing when making cov

PostPosted: Wed Oct 12, 2016 11:43 pm
by TwoStepCharlie
I see a helluva lot of bad self-designed book covers, that's for sure.

Re: What do you need to know about marketing when making cov

PostPosted: Thu Oct 13, 2016 10:20 am
by pls
I see a lot of covers which obviously have come from the same online site. A lot of sameness out there.

Re: What do you need to know about marketing when making cov

PostPosted: Wed Oct 26, 2016 1:02 pm
by Oblong
I think it should depend on your target readers. Who will read your work? Design the cover according to their taste/preferences.

Re: What do you need to know about marketing when making cov

PostPosted: Thu Nov 10, 2016 3:37 am
by katherinepiercebv@gmail.com
I believe in order to market with your cover, your cover should be showing or explaining your story. Covers should look interesting because sometimes it's what makes a story more interesting. Covers should be planned very well before having it final.

Re: What do you need to know about marketing when making cov

PostPosted: Sun Nov 13, 2016 6:27 am
by williamadams

Re: What do you need to know about marketing when making cov

PostPosted: Sun Nov 13, 2016 6:31 am
by williamadams
covers are for marketing your book
they are not for winning art prizes

if you are smart enough to write a book
then you are smart enough to dl a template and make a cover

keep it simple
make it legible
must be readable at amazon thumbnail size

dont confuse the reader by being all artsy craftsy
dont make it hard to read because the picture obscures teh text

Re: What do you need to know about marketing when making cov

PostPosted: Fri Nov 25, 2016 8:39 am
by Grumpy Mike
That the cover is one ingredient in a successful recipe: