I definitely didn't suggest an exe file to anybody. Not running on Mac's is the least of their problems.
What I suggested was including mobi, epub, html, etc. As so much of what I say here, this isn't theoretical, it's acual stuff that got done and tried and evaluated.
This gives you the entire ereader market, as well as PC's.
There are a lot of problems with pdf as well, and it depends heavily on the material you are presenting. pdf's have not proven popular for novels. And most people export them out of Word, meaning they don't have workable links.
Again, it's a venue that gives enormous freedom and control. Trying to nail it down to just "pdf on a CD" is almost pointless.
Again, I think a major thing to think about is what people see when they open it. A cool "landing page" offering options and "bonus tracks" is really, really, worth doing.
And if you are doing a collection of shorts, poems, or serial chapters, a frame-based html presentation puts the whole thing in a new category of reading. AND you can also offer ebooks and whatever else you want to.


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