Free new books online soon

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Georganna
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Free new books online soon

Postby Georganna » Thu Feb 09, 2006 1:17 pm


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Georganna
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Free new books online soon

Postby Georganna » Thu Feb 09, 2006 1:17 pm

HarperCollins has announced a new program that will put books free online, supported by advertising. Publishing officials said the program will focus on nonfiction and reference books, noting that advertisers are likely not as interested in paying to support literary fiction.

From the news release, available at :

 http://news.yahoo.com/s/ap/20060206/ap_ ... _free_text

But several writers, including marketer Seth Godin and science fiction author Cory Doctorow, have made a point of offering free content online, believing that it helps sales. M.J. Rose, a marketing expert and author of "Lip Service" among other novels, praised HarperCollins for its "smart" initiative. "We all know that readers don't want to read the whole book online," Rose said. "But as Seth Godin proved with `Unleashing the Idea Virus' — people will start a book on line and if they get hooked — click over and purchase it."
 
What if you sold a book to HarperCollins and then found that they planned to put it online for free and rake in advertising revenues.  As an author would you demand a cut of ad sales?  Just hope for the best?  Ask for a larger advance?


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Georganna
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RE: Free new books online soon

Postby Georganna » Tue Feb 14, 2006 2:28 pm

More information about this pilot project is available at

http://www.infotoday.com/newsbreaks/nb060213-1.shtml

The article by  Paula Berinstein [who] is publishing trends columnist for Searcher and producer/host of the podcast The Writing Show reveals that:

For now, the project is limited to the one book, with publisher and author sharing the advertising revenue. The author’s contract was specially amended to accommodate the arrangement. Company spokesperson Erin Crum said: “We are exploring how online advertising programs can add value for publishers and authors. The results will be measured by the income generated through ads, number of page views and visitors to the site, and by sales of books from the site. If successful, this kind of digital product might be a new format that supplements the paperback edition.”

The article contains lots more information.  HarperCollins is not the only publisher sliding into the trend of making books available on the Internet as well as in tree form.



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