Self-Publishing

All Marketing is a Felt Need

By Rob Eagar In my work as a marketing consultant, I’ve met numerous authors who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among these scholastic groups is the tendency to believe that their marketing should be exempt from the need to answer...

Promote Your Book with Power-Bites

By Rob Eagar The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink discussions. For instance, radio and TV interviews these days are typically no longer...

The Best New Advice for Getting Published

You can always tell when it’s officially springtime here at the WD offices. Everyone is smiling because of the sunshine. Everyone is sneezing because of the pollen. And everyone is buzzing about the release of our most popular annual list: The 101 Best Websites for Writers. (There are also some unruly...

How to Build Online Community

By Rob Eagar If you want to build a following, especially online, the key is to position yourself as someone who is worth following. The best way to attract a large group is by becoming an object of interest, which means the ability to draw people to you by dent of...

Amazon Lets Authors Spy on Readers

By Rob Eagar, author of Sell Your Book Like Wildfire Did you know that Amazon lets authors see who is highlighting notes in their books and tweeting content to friends? When someone reads a book using a Kindle device or app, Amazon stores the information they highlight. Plus, Amazon displays who...

Steal from Yourself for Better Book Marketing

By Rob Eagar When I consult with authors on book marketing issues, a common complaint arises about the need to generate content for free resources, newsletters, and social media pages. The necessity to write new articles, blog posts, or updates gets labeled as a nuisance, because the client thinks it will...

How to Edit Your Novel

Completing your novel is a momentous achievement. After months (or years) of hard work and sacrifice, your first impulse might be to start submitting it willy-nilly—time is of the essence, right? In reality, you shouldn’t even think about sending your novel to an agent or publisher (or publishing it yourself) before...

When It Comes to Getting Published, There’s No Shortage of New Ideas

Today I’m talking with Jesse Potash, the founder of PUBSLUSH (www.pubslush.com), which presents a unique new model for getting published. Because it’s so unusual – and because they’re a non-profit – I thought you might find it of interest. Jesse was a panelist at last month’s Writer’s Digest Conference. Here’s the...

Tips to Make Selling Your Fiction a Reality

Guest Post by Rob Eagar Earlier this year, I heard a publishing executive say, “The best way to market your fiction is to write more fiction.” I disagree with this idea, because it insinuates that you can ignore marketing your original book. Writing more stories does not a marketing plan make....

The Persistence of the Author Brand

There was a time, in the pulp-era of publishing, when authors put out a new book on a monthly basis. Many of these books were written under “house names” that belonged to the publisher and very often multiple writers contributed to the brand. Perhaps the best example of this is The Shadow, by...

What Makes Word-of-Mouth Work?

Guest Post by Rob Eagar I recently switched my TV provider service from a cable company to DirecTV. I’m absolutely thrilled with the change for several reasons:  DirecTV has a free app that lets me watch live TV on my iPad – how cool is that?! DirectTV saved me over $60...

Success Stories – An Author’s Best Friend

Guest Post by Rob Eagar I enjoy watching the television show, The Dog Whisperer with Cesar Millan on the National Geographic channel. I don’t own a pet, but the show is appealing because of what takes place during each episode – real life change. The program is about people who beg...

Platform, Platform, Platform

We’ve just announced initial details for the Writer’s Digest Conference 2012 and couldn’t be more excited about how the speaker line up is taking shape. One of our presenters is none other than Christina Katz, a well known contributor to the WD writing community and author of Get Known Before the...

The Value of Experimentation

I’ve recently come to know and appreciate Brad King‘s work, both as an innovative media professional, as well as a university professor. So I’ve been keeping an eye on a project that he and his talented students have launched: The Invictus Writers. There’s a lot to say about it, but—in brief—for the first...

3 Publishing Trends Writers Must Stay On Top Of

This week marks the publishing industry’s largest trade show, BookExpo America. This is the first year since 2004 that I’m not attending, but in honor of that show, I’m offering up 3 key industry trends you should stay on top of. (Above: My cat Zelda implores you to stay informed.) 1....

8 Things Readers Want From Self-Published Authors

My post last week, The “Self-Pub Is Crap” Debate, has probably generated more comments than any other post in 2011. Reviewing the comments provides an excellent to-do list of how self-published authors can be taken seriously by readers. Hire professionals for editing, proofreading, and design. Put most of your cost toward...

The "Self-Pub Is Crap" Debate

I’m reaching an exhaustion level with the following two viewpoints: Most self-published work is crap. Anyone can “publish” their e-book and call themselves an author. None of these “books” are edited. It’s a huge pile of crap that’s just getting harder and harder to sift through. (God save us from the...

Should You Self-Publish After a Near-Miss?

Writers often ask if it’s wise or helpful to self-publish their work if they have “near-misses” with agents or publishers. There’s no one answer that works for everyone. But I’ll try to help you come to the right conclusion. YES: Go ahead and try self-publishing a book You know how to...

Everyone Wants to "Help" Writers. But Whose Help Do You Really Need?

You’ve probably heard the “Wild West” cliche more than once this year in reference to all the changes happening in the publishing industry. For starters, there’s the Borders bankruptcy, the Amanda Hocking self-pub success story, the Eisler defection, and Amazon striking deals with New York houses for print distribution of their...

5 Innovative Poets to Watch & Learn From

As everyone knows, you can’t make a living from writing and selling poetry. Or can you? Well, it IS next to impossible to make a living by only writing poems. Sometimes I wonder if that’s why poets seem to be the ones I see most often experimenting and innovating. They know...

Helpful Insights for Self-Publishing Novelists

I moderated a panel at SXSW called The Self-Publishing Novelist, which included insights from 3 experienced experts: John Sundman. Read an interview with John here, Building an Enthusiastic Fan Base as a Self-Published Author. Carolyn McCray. Read her helpful articles over at Digital Book World, including Best Practices for Amazon E-Book...

My E-Book Production Process

Over at Christina Katz’s blog, I offer an inside look at how I produced my e-book, The Future of Publishing. Here’s a snippet: Writing an e-book that is high-enough quality to charge money for is not an easy undertaking. You must have had some concerns at the outset. Would you be...

3 Barriers You Must Eliminate to Maximize E-Book Sales

You have to be where the people are: That’s the first lesson I learned from releasing my e-book. To be sure, it’s something I already knew—but the friction of any purchase is made VERY obvious when readers encounter the following barriers. 3 Barriers You Must Eliminate to Maximize E-Book Sales An...