Self-Publishing

Firsthand Cover

Create an e-Anthology to Show Off Your Body of Work

BY DAVID WOLMAN Bad news first. That page on your website so lovingly curated and carefully updated with links to your published work? No one reads it. OK, maybe your Mom and an editor who wants to see samples of previous work, but no one else. That doesn’t mean you aren’t a great writer...

Enter Your Self-Published Book and Launch Your Career

Writer’s Digest wants to recognize the hard work that you have been putting into your book. That’s why, every year, we look for the  best from authors in their self-publishing ventures. Whether you’re a professional writer, a part-time freelancer, or a self-starter, WD is looking for self-published books for the 22nd Annual Self-Published Book...

The Why and How of Self-Publishing

The following is a guest post from the grand prize winner of our 1st Annual Writer’s Digest Self-Published e-Book Awards (featured in InkWell in the May/June 2014 issue of Writer’s Digest). Judith Gille is the founder and owner of City People’s stores in Seattle, but her passion is writing about Mexican art and culture...

When Authors Become Publishers: Creating a DIY Literary Anthology

There are many reasons to publish a literary anthology. Maybe you’re in touch with a lot of talented writers who deserve more attention. Maybe there’s a very specific and overlooked sub-genre that you’re passionate about. Maybe you’re raising funds for a charity and selling an anthology related to your cause will help you raise...

Should I Self-Publish? – Part Three

If you’ve followed this series, you’ll notice that: a) I think most writers have a project that would make for a fun and possibly profitable self-published book, and b) Creating a successful self-published book will require a fair amount of design and technical skills, either your own or someone else’s. I encourage you to...

Should I Self-Publish? – Part Two

In the previous post in this series, I discussed how we each have a great project buried in our computers, notebooks, or desk drawers that would make for a fun self-publishing project as opposed to a traditionally published book. Some things just weren’t meant for Random House. And while the small press world is...

Should I Self-Publish? – Part One

The big dream since childhood—shared by so many fellow writers of all ages—was to walk into a bookstore (perhaps a bookstore that I owned—bonus dream!) and find a novel with my name on the cover gracing a column of shelves with eager hands reaching upward to pluck a copy and buy it before racing...

3 Surprising Lessons About Publishing Today

With the newsstand release of every new edition of Writer’s Digest magazine, I typically share a few of the best tips relating to the issue’s cover theme here. But in compiling our February 2013 issue—focused on innovative ways to Make Money Writing and featuring an unexpected WD Interview subject—I found that it held so...

The Back Story on Marketing Fiction

By Rob Eagar A survey of 21,000 book shoppers by the Codex Group revealed that the #1 way to attract people to a fiction author’s website is to offer exclusive unpublished writings, such as short stories, novellas, lost chapters, alternate openers or endings, etc. This desire for content is especially popular with women. So,...

5 Marketing Lessons from Fly-Fishing

By Rob Eagar In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of fly-fishing and the...

3 Steps to Successful Book Marketing – Part 3

By Rob Eagar Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following: Step 1 – What is...

3 Steps to Successful Book Marketing – Part 2

By Rob Eagar Previously, I covered part one of a 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions: Step 1 – What is...

3 Steps to Successful Book Marketing

By Rob Eagar Marketing is a simple process when you boil it down to the fundamentals. Whether you’re a fiction or non-fiction author, you can achieve marketing success following these three simple steps. Ask yourself: What is your value? Who needs your value the most? Where do those who need your value congregate in...

Stop, Look, and Listen for Better Book Marketing

By Rob Eagar Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I teach marketing seminars...

Leak Exclusive Information to Maximize Social Media

By Rob Eagar If you want more people to follow you on social media, get into the habit of “leaking” exclusive offers or inside information that can’t be found anywhere else. By doing so, you tap into people’s natural curiosity and entice them to stay connected. For instance, if you’re an author, you could...

How to Control a Media Interview

By Rob Eagar A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it’s polite to respond to...

Marketing is About Success Not Perfection

By  Rob Eagar Life is about success, not perfection…and so is marketing. Case in point: A few weeks ago, I sent out my weekly newsletter that wound up having a couple of typos in it. Obviously, I didn’t think twice about the issue. But, several people emailed me right away to point out my...

Money is All that Matters in Marketing

By Rob Eagar Call me crazy, but I like money. Cash, check, direct deposit, wire transfer…I’ll take it. No, I’m not hyper-materialistic. I just like how money allows me to pay my bills, enjoy vacations, and generously donate to others. Therefore, I like the ability to make enough income to do those activities. Without...

Logos, Brands, and Does It Really Matter?

By Rob Eagar Logos, brands, taglines, slogans…what’s the difference? Some authors think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that communicates the value of your books. You could also call it a tagline or slogan. In contrast, a logo is artwork that...

Marketing Lessons from My Father

By Rob Eagar Marketing and sales are in my blood. That’s because I come from a distinguished line of salesmen. My grandfather was in sales. My father was in sales. In college, I tried to buck the trend by majoring in landscape architecture. But, my inability to recall the Latin names of deciduous trees stymied...

Advice for Writers: 7 Reasons to Self-Publish Your Book

  Self-publishing used to be a last resort for aspiring authors unable to break through the traditional publishing fortress. With the help of vanity presses, those writers took matters into their own hands and brought their books to market, for a fee. These days, self-publishing has a newfound respect. The “guilt by association” connection...

Don’t D-Y-I “Do-Yourself-In” with a D-I-Y Mentality

by Rob Eagar I am one of the few original self-publishing success stories. And, I did it way before the advent of e-books, Amazon, and social media. Over 10 years ago, I left corporate America as a sales executive to pursue what seemed like a ridiculous dream to write a book. I had no...

All Marketing is a Felt Need

By Rob Eagar In my work as a marketing consultant, I’ve met numerous authors who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among these scholastic groups is the tendency to believe that their marketing should be exempt from the need to answer the consumers’ primary...

Promote Your Book with Power-Bites

By Rob Eagar The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink discussions. For instance, radio and TV interviews these days are typically no longer 3 – 6...