New Tools for Entrepreneurial Writers

What You Can Do Now to Master the Business of Writing

Even without knowing you (yes, you! hello there), I can say that we put together the “Master the Business of Writing” package for the February 2016 Writer’s Digest with you in mind. Because whether you’re an aspiring author, a midlist novelist or a freelancer looking for bigger paychecks, this issue will meet you where...

Firsthand Cover

Create an e-Anthology to Show Off Your Body of Work

BY DAVID WOLMAN Bad news first. That page on your website so lovingly curated and carefully updated with links to your published work? No one reads it. OK, maybe your Mom and an editor who wants to see samples of previous work, but no one else. That doesn’t mean you aren’t a great writer...

Should you quit your job to write full time?

The following is a guest post by WD Contributing Editor Linda Formichelli, from her new book, Write Your Way Out of the Rat Race … And Step Into a Career You Love. — You want to ditch the rat race to become a freelance writer—or do you? If you’re on the brink of making...

The Back Story on Marketing Fiction

By Rob Eagar A survey of 21,000 book shoppers by the Codex Group revealed that the #1 way to attract people to a fiction author’s website is to offer exclusive unpublished writings, such as short stories, novellas, lost chapters, alternate openers or endings, etc. This desire for content is especially popular with women. So,...

5 Digital Discoverability Tips

By Rob Eagar Recently, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World (www.DigitalBookWorld.com) in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to answer the reader’s...

3 Steps to Successful Book Marketing – Part 2

By Rob Eagar Previously, I covered part one of a 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions: Step 1 – What is...

How to Control a Media Interview

By Rob Eagar A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it’s polite to respond to...

Marketing is About Success Not Perfection

By  Rob Eagar Life is about success, not perfection…and so is marketing. Case in point: A few weeks ago, I sent out my weekly newsletter that wound up having a couple of typos in it. Obviously, I didn’t think twice about the issue. But, several people emailed me right away to point out my...

Money is All that Matters in Marketing

By Rob Eagar Call me crazy, but I like money. Cash, check, direct deposit, wire transfer…I’ll take it. No, I’m not hyper-materialistic. I just like how money allows me to pay my bills, enjoy vacations, and generously donate to others. Therefore, I like the ability to make enough income to do those activities. Without...

Logos, Brands, and Does It Really Matter?

By Rob Eagar Logos, brands, taglines, slogans…what’s the difference? Some authors think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that communicates the value of your books. You could also call it a tagline or slogan. In contrast, a logo is artwork that...

LeBron’s Lessons for Authors

By Rob Eagar I’m a 5-foot, 10-inch man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who can jump so high that people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a strange connection between...

Don’t D-Y-I “Do-Yourself-In” with a D-I-Y Mentality

by Rob Eagar I am one of the few original self-publishing success stories. And, I did it way before the advent of e-books, Amazon, and social media. Over 10 years ago, I left corporate America as a sales executive to pursue what seemed like a ridiculous dream to write a book. I had no...

Amazon Lets Authors Spy on Readers

By Rob Eagar, author of Sell Your Book Like Wildfire Did you know that Amazon lets authors see who is highlighting notes in their books and tweeting content to friends? When someone reads a book using a Kindle device or app, Amazon stores the information they highlight. Plus, Amazon displays who used Twitter to...

Amazon Reviews and the War of the Words

By Rob Eagar The power of the collective voice on Amazon works as a major influence over many people’s buying decisions, especially when it comes to books. For example, if someone recommends a book to me, my habit is to go find it on Amazon and read through some of the reviews. Many times,...

When It Comes to Getting Published, There’s No Shortage of New Ideas

Today I’m talking with Jesse Potash, the founder of PUBSLUSH (www.pubslush.com), which presents a unique new model for getting published. Because it’s so unusual – and because they’re a non-profit – I thought you might find it of interest. Jesse was a panelist at last month’s Writer’s Digest Conference. Here’s the scoop: PUBSLUSH Press...

Don’t Write a Book Without a Buyer

(The following is a guest post by Rob Eagar) During the recent housing crash that devastated our economy, a lot of builders built homes based on speculation called “spec homes.”  In these situations, a house was planned, designed, and built before a prospective buyer was confirmed.  Building spec homes offers the benefit of speedy...

Challenge Assumptions to Sell More Books

Guest post by Rob Eagar Every author wants a lot of people to buy their books. But, people won’t buy a book unless they feel a reason to read – regardless if it’s fiction or non-fiction. People want to know up-front if your book will help solve a problem, inspire them to think bigger,...

Tips to Make Selling Your Fiction a Reality

Guest Post by Rob Eagar Earlier this year, I heard a publishing executive say, “The best way to market your fiction is to write more fiction.” I disagree with this idea, because it insinuates that you can ignore marketing your original book. Writing more stories does not a marketing plan make. In a crowded...

Your Top 12 Author Marketing Moves for 2012

Guest Post by Rob Eagar As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s...

The Persistence of the Author Brand

There was a time, in the pulp-era of publishing, when authors put out a new book on a monthly basis. Many of these books were written under “house names” that belonged to the publisher and very often multiple writers contributed to the brand. Perhaps the best example of this is The Shadow, by Maxwell Grant. “Grant”...

Cool Tools to Track Author Platform Growth

Guest blog by Rob Eagar Most authors want to build a larger platform and sell more books. But, how do you track the success of your marketing and platform-growth efforts? There are several obvious factors you can use, such as increased book sales, speaking engagements, Twitter followers, or newsletter subscribers. However, I want to...

Break the Rules to Build a Bestseller

Guest post by Rob Eagar. The publishing industry is going through an incredible amount of chaos and transformation. Some of this change is good, such as new technology, lower prices, and easier ways for people to get access to information. In contrast, some changes are bad, such as Borders bookstores filing for bankruptcy, publishers...

Success Stories – An Author’s Best Friend

Guest Post by Rob Eagar I enjoy watching the television show, The Dog Whisperer with Cesar Millan on the National Geographic channel. I don’t own a pet, but the show is appealing because of what takes place during each episode – real life change. The program is about people who beg The Dog Whisperer...