How to Avoid Sabotaging Your Online Marketing Efforts

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Today I’m a guest over at Writer Unboxed. I discuss 5 reasons why your online marketing might not work. Here’s a snippet:

1. It’s not personal. None of us like impersonal message blasts. I’m going to assume you’re already smart enough not to do that. But you can still be impersonal with a one-on-one message. How? You don’t actually personalize the message, or think about the needs of the person on the receiving end.

With each reason, I also offer a bit of positive advice on how to turn things around. Go read: 5 Reasons Why Your Online Marketing Doesn’t Work.

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