Include Call to Action in Blog Post: Day 10 of the 2015 October Platform Challenge

One key to platform-building success is consistency. So for the duration of this month, we’ll be posting a new blog post each Saturday. But I’ll have a different focus each time. This week’s focus is…

Include Call to Action in Blog Post

For today’s platform-building task, make a new post on your blog and include a call to action. There are any number of calls to action, and my blog posts always include them.

Here are a few examples of calls to action:

  • Ask people to comment on your post. Don’t get discouraged if the comments don’t flow immediately, but getting people to communicate in the comments of your blog is a great way to foster community and engagement.
  • Link to other articles outside your site. Think about Day 8’s task and apply it to your blog. Of course, you’ll want to add your context to why the article is relevant on your blog, but calling people to read another article is a call to action.
  • Link to other posts within your blog or site. Look at what I did in the previous bullet point. I linked to a previous post in this challenge. That link is a subtle call to action that’s saying, “Click on me.” When it’s relevant, it’s a win-win for your readers and your blog/site traffic. You’ll notice that I also link previous posts at the bottom of each post, as well as linking to my Twitter handle.
  • Share products/services (if relevant). I should say “if relevant” at the end of everything platform-related, and it gets tricky promoting books and services. If you don’t have anything to sell (like a book you wrote or a course you teach), then I’d advise against sharing products or services at all. But part of your eventual goal is to create a platform that allows you to communicate with your target audience and find more success. There’s nothing wrong with that.

In fact, let me take a moment to do just that (as I’ve done in all the posts so far this month).

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Take Your Blogging to the Next Level!

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Why include a call to action?

A call to action is good for giving readers direction and a way to engage with you and your blog or site. Links to previous posts provide readers with more helpful and/or interesting information. Links to your social media profiles give readers a way to connect with you on those sites and keep the conversation going.

So if the thought of self-promotion leaves a bad taste in your mouth, don’t think of it that way. A call to action provides your readers with a way to immerse themselves more fully into your ideas and world.

What if I’m just getting started?

Even if you’re completely new to everything, you should have an earlier blog post from last week, a Twitter account, and a Facebook account. Link to these at the end of your blog post today.

It’s a good starting place.

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roberttwitterimageRobert Lee Brewer is Senior Content Editor of the Writer’s Digest Writing Community, which includes editing Writer’s Market and Poet’s Market. He regularly blogs at the Poetic Asides blog and writes a poetry column for Writer’s Digest magazine. He also leads online education, speaks on writing and publishing at events around the country, and does other fun writing-related stuff.

A published poet, he’s the author of Solving the World’s Problems (Press 53) and a former Poet Laureate of the Blogosphere.

Follow him on Twitter @RobertLeeBrewer.

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Catch up on some recent Platform Challenge tasks here:

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128 thoughts on “Include Call to Action in Blog Post: Day 10 of the 2015 October Platform Challenge

  1. ConnieCockrell

    At first I was unsure of what Robert meant by a “Call to Action.” Ha! I shouldn’t have worried. Here is the call to action I use at the end of every Monday blog post.

    I published my September newsletter. Did you miss it? Click here to sign up for my newsletter. I make special offers to my newsletter people that I do not make on the website blogs. If you like the content, please encourage your friends to sign up, too. Don’t delay. The October newsletter is coming out soon. Sign up now so you don’t miss out.
    Mystery at the Fair released July 15th! I’m pretty excited about it. You can buy it and my other books at: Apple, Amazon, Barnes and Noble, Kobo, or Smashwords today! You can also see all of my books on http://www.ConniesRandomThoughts.com, Books tab. If you’ve read any of my books, please drop a review on the site where you bought it. It’s a big help to me in the book rankings each vendor uses to promote the books on their sites. I am also now on GumRoads.com/conniecockrell where you can buy my books directly from me. (Note: I’m still loading that site. Right now there are two books listed there.)Thanks in advance.

    The Friday, 18th and 25th posts all carry my social media share buttons.

  2. Suzanne Adair

    I didn’t realize that all those items were considered “calls to action.” I’ve been doing a combination of them instinctively with the guest author essays for the Relevant History feature on my blog. The main call to action for those is the encouragement for visitors to leave a productive comment, because that comment is their ticket to have a chance to win a giveaway that the guest author is providing. BUT I sometimes forget to put a call to action in my own guest essays on others’ blogs, so this is a great reminder.

    (Still catching up from Bouchercon 2015 and my sixth book launch.)

  3. Northside Girl

    Done, though more demanding. 🙂 I write for middle-grade readers. Trying to build an email list, now at zero, I offered the oatmeal cookie recipe my character loves to anyone who signs up for my coming monthly newsletter.

  4. Kim

    I have done this on my Facebook blog/writing page, now I need to figure out how to do this on my WordPress blog. Also, I have shared other links! Great information, thank you.

  5. debn

    I usually include a call to action with each post (if anything, a request for comments). I will make sure to do this in my next post scheduled for Wednesday.

  6. Acronim

    Done! I posted in my blog the poem I randomly made last week and posted it in my blog and shared it in Twitter that will automatically be shared in Facebook. ^^

  7. TriciaJoy

    I ended up posting my call to action to my FB friends and FB writing group, as I just started my website and do not yet have followers. My call to action was to get input on what to include on my new blog.

  8. Brazenbookbug

    Day Ten = done. Kinda. I used that last (first) post we did together, but this was The Day of the Links, and persistent feelings of site linking inadequacies. Without this October Challenge plan, I might have parked behind this roadblock. Instead, I persevered. Still stuck, but since mistakes are progress, too, I’ll drag them with me so I can keep untying the knots, and will see you all tomorrow.

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