Include an Image in Blog Post: Day 17 of the 2015 October Platform Challenge

As mentioned last Saturday, we’re getting into a rhythm with making at least one post per week on your blog. If you post on a different day than Saturday to accommodate your previous posting schedule, that’s totally fine too. Each week, we have a different focus.

Include an Image in Blog Post

For today’s platform-building task, include an image in your regularly scheduled blog post. If you’re already doing this, great! Make sure you know why, and how to optimize your images.

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Why to Include Images in Blog Posts

Here are a few reasons for including images in blog posts:

  • More appealing design. One major reason to include images in posts is that it helps with the design. For better or worse, images draw people in–and the words make them stay (hopefully).
  • Search engine optimization, or SEO. Images can help your posts appear in search results, especially if you title the image with the same key search term for the blog post. We’ll get into more SEO details later this month, but image file names are a trigger.
  • Complements the writing. As a good book cover can help enhance the words in a book, a good (relevant) image can help enhance the experience of reading a blog post. When I interview poets, I include a head shot and book cover (if available). If nothing else, I include my own head shot on blog posts.

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roberttwitterimageRobert Lee Brewer is Senior Content Editor of the Writer’s Digest Writing Community, which includes editing Writer’s Market and Poet’s Market. He regularly blogs at the Poetic Asides blog and writes a poetry column for Writer’s Digest magazine. He also leads online education, speaks on writing and publishing at events around the country, and does other fun writing-related stuff.

A published poet, he’s the author of Solving the World’s Problems (Press 53) and a former Poet Laureate of the Blogosphere.

Follow him on Twitter @RobertLeeBrewer.

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154 thoughts on “Include an Image in Blog Post: Day 17 of the 2015 October Platform Challenge

  1. azlatic

    I do this regularly and have for nearly a decade. In fact, the original reason I started my blog was to show my photographs, and the writing was almost secondary. Over the years, though, it’s quietly shifted through equal footing to now mainly writing. Most of my images are now made with my iPhone!

  2. Katherine

    I posted on the 17th but my comment is still awaiting moderation … so here goes with a 2nd attempt:
    —-
    I do this every time! I first started when I had a personal blog about homeschooling. I noticed that I was drawn more to blogs with an image, so with my blog writing platform I’ve kept it up.

    Great reminder. Thanks!

    ~Katherine

  3. Brazenbookbug

    I know I like to have an article framed up with an image before I dive in, myself, but this is a good reminder that those images on our posts do matter to the search engines, also, and not just our readers. Did it before, will do it going forward with more intention for having thought on the matter. Thank you.

  4. marlacarlton

    Since I’m a designer by trade I know how to size and save for web. I also include images in my Feminine Collective posts. I haven’t been in the Drop by Drop posts. I liked no images but your post will make me rethink it. Thanks! Marla

  5. Kim

    I’ve been doing this sporadically, but now I see why it is important. I would like to learn more about the SEO and how to get better at making my posts easier to find. Thank you!

  6. Lauren Walker

    Forgot to post a comment yesterday. I instinctively have been posting pictures because my blogs have been longer than I really want them to be. Next goal, shorten blog posts and still include pics and ADD tags…keep forgetting.
    DONE!!

  7. G Hesslau Magrady

    Seriously? Why haven’t I thought of doing this before? Today’s blog post is the beginning of a piece I shared on my “Essays and Stories” tab, a bit far-fetched and wacky (A Brief Mythological, Theological, and Poetic Analysis of the Cubbie Curse), but I added a goat picture, and it looks great. Then I went back and updated several more old posts with pictures, and this has transformed my blog page. Thanks, Robert!
    http://www.ghesslaumagrady.com/blog

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