Blogging

Why EVERY Writer Is a “Writer for Hire”

I’m in the midst of potty-training my toddler, so when I awoke this morning, in the dark dawn before my alarm, to the sound of her screaming “POO!”—well, needless to say I jumped out of bed a smidge faster than I usually do. “POO!” she screeched as my fingers scrambled across...

A Writer’s Guide to the Web

The May/June 2016 Writer’s Digest is your guide to making the most of the Web—and avoiding the worst of it. Most writers I know have a love/hate relationship with the Internet—and all that comes with it. Some days, we marvel at the capability to connect with writers and readers the world over, to publish...

Bloggers of the 2015 October Platform Challenge

On Day 3 of the 2015 October Platform Challenge, the task was to create (or improve) a writing blog. Several writers took the challenge and shared their blog URLs. I’ve collected them in the list below. Bloggers of the 2015 October Platform Challenge While I tried to make this list perfect,...

Best Tweeps for Writers to Follow 2015

I used to make a Best Tweeps for Writers to Follow list on my Not Bob blog. Assuming we eventually get into Twitter for this month-long platform challenge, I thought I should bring it back. The list is fast, loose and fun. If you think you deserve to be on this...

8 Blogging Tips for Writers to Find Success

Blogging is an incredibly effective and efficient way for writers to reach their target audience and build writer platforms. In other words, it’s a great method for writers to find engaged readers and more success with their writing. In this post, I’ll share eight simple, but super effective tips (that not...

Utilize Guest Posts for Blog Success

Here we are: the final part of this eight-part series on better blogging for writers. After running through this series, writers should be able to blog at a higher level than most. Of course, there’s more to learn once you get comfortable with the basics. For today’s installment, we’ll look at...

Develop a Blog Post Promotion Plan

Somehow we’re already seven posts into this eight-part series on better blogging. It’s funny how time flies when you’re posting a series like this. The same thing happens in April and November for my poem challenges. Anyway, we’re going to discuss why it’s important to develop a blog post promotion plan...

Plan Out Blog Posts In Advance

Last week, I discussed the importance of crafting an editorial calendar for your blog. It helps a blogger plan out content in a general way. Today’s post is about planning out posts on a post-by-post basis. Plan Out Blog Posts In Advance Every blog has its own needs and goals. As...

Track Your Blogging Success

Part five of this eight-part series on better blogging deals with the importance of tracking your blog to find more success. The first four parts are linked below this post to make it convenient for you to access the entire series. Track Your Blogging Success While putting together this series on...

Design Readable Blog Posts

Already half the way through this 8-part series on better blogging. The first three parts are linked below this post; today we’re covering why it’s important to design readable blog posts and also how to make that happen. Design Readable Blog Posts Step one, use headers like the one directly below...

Put Blog Readers First

Here’s Day 3 of the 8-part series on better blogging for writers. The first day was aimed at creating a niche for your blog; the second day looked at crafting an editorial calendar for your blog; and today we’re going to discuss putting blog readers first. Put Blog Readers First In...

Craft an Editorial Calendar for Your Blog

Time for Day 2 of this 8-part series on blogging. Yesterday, I shared why bloggers should create a niche for their blogs. Today, I’m going to cover one of the more important tools a blogger can pair with that niche: the editorial calendar. Craft an Editorial Calendar for Your Blog Even...

Create a Niche for Your Blog

Over the years, I’ve found a great deal of success through my blogging efforts, whether with my Poetic Asides blog on poetry or my more personal My Name Is Not Bob blog. Those efforts have led to freelance opportunities, recognition, and more. I’ve created an 8-part series of posts on better...

Your 2015 Blogging Roadmap

Thinking of starting a blog in 2015 to build your writer platform and gain a readership for your work? All the best journeys start with a bit of planning. Even if you’re not one for planning and would rather dive in right away, bear with me! In this exclusive excerpt from...

5 Digital Discoverability Tips

By Rob Eagar Recently, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World (www.DigitalBookWorld.com) in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to...

3 Steps to Successful Book Marketing

By Rob Eagar Marketing is a simple process when you boil it down to the fundamentals. Whether you’re a fiction or non-fiction author, you can achieve marketing success following these three simple steps. Ask yourself: What is your value? Who needs your value the most? Where do those who need your...

Stop, Look, and Listen for Better Book Marketing

By Rob Eagar Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I...

Leak Exclusive Information to Maximize Social Media

By Rob Eagar If you want more people to follow you on social media, get into the habit of “leaking” exclusive offers or inside information that can’t be found anywhere else. By doing so, you tap into people’s natural curiosity and entice them to stay connected. For instance, if you’re an...

Marketing is About Success Not Perfection

By  Rob Eagar Life is about success, not perfection…and so is marketing. Case in point: A few weeks ago, I sent out my weekly newsletter that wound up having a couple of typos in it. Obviously, I didn’t think twice about the issue. But, several people emailed me right away to...

Money is All that Matters in Marketing

By Rob Eagar Call me crazy, but I like money. Cash, check, direct deposit, wire transfer…I’ll take it. No, I’m not hyper-materialistic. I just like how money allows me to pay my bills, enjoy vacations, and generously donate to others. Therefore, I like the ability to make enough income to do...

All Marketing is a Felt Need

By Rob Eagar In my work as a marketing consultant, I’ve met numerous authors who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among these scholastic groups is the tendency to believe that their marketing should be exempt from the need to answer...

Promote Your Book with Power-Bites

By Rob Eagar The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink discussions. For instance, radio and TV interviews these days are typically no longer...

How to Build Online Community

By Rob Eagar If you want to build a following, especially online, the key is to position yourself as someone who is worth following. The best way to attract a large group is by becoming an object of interest, which means the ability to draw people to you by dent of...