Back to Basics

5 Marketing Lessons from Fly-Fishing

By Rob Eagar In the last year, I took up fly-fishing as a hobby. There’s something surreal and invigorating about standing in the middle of a river. However, catching rainbow trout is no easy task. They’re smart, skeptical, and elusive. In fact, there are a lot of similarities between the challenge of...

3 Steps to Successful Book Marketing – Part 3

By Rob Eagar Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following: Step 1...

How to Edit Your Book in 4 Steps

By Guest Columnist Mike Nappa Mike Nappa is founder of Nappaland Literary Agency, and author of 77 Reasons Why Your Book Was Rejected, available wherever books are sold. * The woman asked a sensible question; she deserved a practical answer. I was sitting on an “Agents & Editors” panel at a...

3 Steps to Successful Book Marketing – Part 2

By Rob Eagar Previously, I covered part one of a 3-part series called “Successful Steps to Marketing.” The gist is that effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself these three questions: Step 1...

3 Steps to Successful Book Marketing

By Rob Eagar Marketing is a simple process when you boil it down to the fundamentals. Whether you’re a fiction or non-fiction author, you can achieve marketing success following these three simple steps. Ask yourself: What is your value? Who needs your value the most? Where do those who need your...

How to Control a Media Interview

By Rob Eagar A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it’s polite...

Create Structure in Your Fiction Using Index Cards

I was reading through some of our older science fiction titles, and I came upon Worlds of Wonder by David Gerrold (published in 2001). As I was flipping through the book, I read an opening line that intrigued me: “All writing is list-making. Nothing more. The trick is knowing what to...

Money is All that Matters in Marketing

By Rob Eagar Call me crazy, but I like money. Cash, check, direct deposit, wire transfer…I’ll take it. No, I’m not hyper-materialistic. I just like how money allows me to pay my bills, enjoy vacations, and generously donate to others. Therefore, I like the ability to make enough income to do...

LeBron’s Lessons for Authors

By Rob Eagar I’m a 5-foot, 10-inch man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who can jump so high that people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a...

Marketing Lessons from My Father

By Rob Eagar Marketing and sales are in my blood. That’s because I come from a distinguished line of salesmen. My grandfather was in sales. My father was in sales. In college, I tried to buck the trend by majoring in landscape architecture. But, my inability to recall the Latin names of...

UPDATED! Success Stories – Gotta love ’em

UPDATED No sooner had I written the post below than I received a number of great reports, some of which I’ve noted elsewhere. The one I received today comes from Sheri Graz who reports that her story, “Last Call,” just won the mysterious photograph contest in Alfred Hitchcock Mystery Magazine. It’s on newsstands...

Steal from Yourself for Better Book Marketing

By Rob Eagar When I consult with authors on book marketing issues, a common complaint arises about the need to generate content for free resources, newsletters, and social media pages. The necessity to write new articles, blog posts, or updates gets labeled as a nuisance, because the client thinks it will...

How to Edit Your Novel

Completing your novel is a momentous achievement. After months (or years) of hard work and sacrifice, your first impulse might be to start submitting it willy-nilly—time is of the essence, right? In reality, you shouldn’t even think about sending your novel to an agent or publisher (or publishing it yourself) before...

Amazon Reviews and the War of the Words

By Rob Eagar The power of the collective voice on Amazon works as a major influence over many people’s buying decisions, especially when it comes to books. For example, if someone recommends a book to me, my habit is to go find it on Amazon and read through some of the...

13 Stephen King Quotes on Writing: Your Moment of Friday Zen

Every week, I spelunk into the Writer’s Digest archives to find the wisest, funniest, or downright strangest moments from our 92 years of publication. Today: An array of quotes from Stephen King, author of, err, well, mostly everything, from The Shining and Carrie to On Writing, The Dark Tower series and The Stand. I...

How to Start a Book Project

  March seems like a good checkpoint for New Year’s writing goals: Two months into the New Year, you probably have a sense of whether a resolution made in January will become a reality by December. If “start a book” was on your January to-do list, how’s it coming? If you...

Do You Really Need to Write Every Day?

So many writers are adamant about the importance of writing every day that just the act of putting the adage into practice has become a way to define yourself as A Serious Writer. But what if, for one reason or another, you struggle to write daily? Can you make just as...

Make Your Own Luck

Hello everyone I hope you had a fantastic holiday weekend and got a lot of writing done – particularly those of you participating in NaNoWriMo. Be sure to check out our Cyber Monday sale as well. There’s a ton of great stuff for writers – excellent gifts for you or your...

Break the Rules to Build a Bestseller

Guest post by Rob Eagar. The publishing industry is going through an incredible amount of chaos and transformation. Some of this change is good, such as new technology, lower prices, and easier ways for people to get access to information. In contrast, some changes are bad, such as Borders bookstores filing...

Success Stories – An Author’s Best Friend

Guest Post by Rob Eagar I enjoy watching the television show, The Dog Whisperer with Cesar Millan on the National Geographic channel. I don’t own a pet, but the show is appealing because of what takes place during each episode – real life change. The program is about people who beg...

Monday Marketing Tip from Rob Eagar

By Rob Eagar, author of Sell Your Book Like Wildfire (Spring 2012, Writer’s Digest Books) Recently, college football fans were treated to an amazing game as Michigan State upset highly-ranked Wisconsin on the last play of regulation. As time expired, Michigan State’s quarterback threw a last-ditch, 44-yard, “Hail Mary” pass that was bobbled...

Platform, Platform, Platform

We’ve just announced initial details for the Writer’s Digest Conference 2012 and couldn’t be more excited about how the speaker line up is taking shape. One of our presenters is none other than Christina Katz, a well known contributor to the WD writing community and author of Get Known Before the...

Back to Basics: Writing & Publishing Memoir

It can be very difficult to sell a memoir when you’re not famous. Without a celebrity’s fan base, or a loyal and captive audience, then you need to write like a master, or have such a fantastical story that no one can divert their attention from it! The other question that...