You Can Be a Radio Star

Okay… my headline is cheesy this morning, for sure. But, I was thinking about writing this topic and I just had that song “Video Killed the Radio Star” in my head—and now you can too as you read this (you’re welcome).

So, for my own book, Monster Spotter’s Guide to North America, I did a radio tour and I found it to be a fun and relatively easy way to do some really great publicity. The up side is that you don’t have to go ANYWHERE. You just call in and they interview you. The downside is that you have to be prepared to speak publicly… it can be a little unnerving to think that you are going to be on radio. Also, setting up a radio tour isn’t always easy or cheap (you can hire a PR service that can get you booked or you can try pitching stations yourself, which requires a good deal of work and there are no guarantees).

But, let’s say you get yourself on radio. Yay for you! Now what? Well, here are some good things to remember:

  • Create a list of compelling or entertaining questions to offer the host that they can ask you about.
  • Keep up to date on news stories that fall within your area of expertise and be ready to talk about them. If the DJ does her research, you don’t want to freeze.
  • Don’t over promote! Remember, your main job as a guest is to entertain and inform… when you mention your book, do it casually and not too often. The host should do a wrap up for you, mentioning your book anyway.
  • Instead of saying “in my book” refer to your book by title, helping the audience to remember it while also sounding conversational.
  • Be able to answer questions like “why did you write this book” or “what got you interested in this subject” quickly—no more than 20-25 seconds.

The main thing is to have fun with it. DJ’s like to make jokes, so feel free to play along… just be careful that the interview doesn’t get too far off track. The bottom line is to not take yourself too seriously… you want to be entertaining.

Good luck!

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One thought on “You Can Be a Radio Star

  1. Ananda Leeke

    Thank you for the radio advice. I totally agree. I was blessed to do several interviews on radio shows and a local morning television show from February to June. This press coverage really helped me increase my visibility as an author. It also helped me document my author journey and create an audio archive and YouTube video series that people can access 24 hours a day (radio interviews – and YouTube videos – The book readings and virtual book tour that I did from August to November prepared me for the radio and television interviews. I also created a list of standard interview questions that helped me think about my short and long responses. Preparation was the key.

    During this process I rediscovered my passion for radio and launched BAP Living Radio (, a monthly radio show for women of African descent who self-identify as BAPs (Black American Princesses) and educated Black women (EBW),and share similar life experiences as my main character Karma Francois, a BoHo BAP, in Love’s Troubadours – Karma: Book One ( The radio show supports BAP Living (, a social networking site that I created for my BAP and EBW audience. It also supports the BAP Living Facebook group ( and BAP Living Myspace group ( These Internet media projects help me connect more with my readers. They also help me promote my novel in ways that serve and support women who I write about. In addition, they are laying foundation for future books in my Love’s Troubadours’ novel series and my poetic memoir That Which Awakens Me (iUniverse, Inc. – December 2008).