Think Big, Start Small

I hope everyone had a nice weekend. Mine was great. The weather was awesome. My wife and I spent some time working in the yard. I began power washing the fence around my back yard. It’s a pretty big fence and the job is one I’ve been putting off for some time now because it seemed so daunting. But, yesterday I was in the right frame of mind and approached the project one board at a time. Pretty soon I had completed a whole section and it looked great. The results were amazing and I kicked myself for having waited so long.

I don’t want to sound trite, but I began thinking about how this approach might help with other tasks. As a writer, marketing your work may be a job that seems incredibly daunting, or just not very fun. After all, you’re a writer, not a salesperson… right? But, spreading the word about your work is crucial to your career. Why not apply this “one board at a time” approach to marketing your work? Start by making a list of ideas you have for spreading the word: start a blog, compile a list of email contacts, approach your local newspaper about writing an article about your area of expertise, send out copies of your book to a review list and so forth. Next set aside some time to work on each thing on your list. If it takes less time than you’ve alotted move on to something else. You’ll gain momentum and before long you’ll have checked off a large chunk of your list. Plus, if you’re anything like me, by setting aside managable segments of time for promoting your work, you’ll be able to focus on your writing better knowing that your “chores” have been taken care of.

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3 thoughts on “Think Big, Start Small

  1. Elaine Klonicki

    Scott–your idea is right on. I’ve self-published four books, and I think I’ve read everything on the net about marketing. Luckily, there is much more out there now than when I first started. For every book, I make a marketing plan, listing every possible method I can think of to market that particular book, no matter how off-the-wall. Then I tick off one item at a time. A year later, I’m amazed at how many items I’ve actually accomplished.

  2. Sandra Miller

    Thank you for your blog. I am new to book marketing and I am looking for ideas about how to best market my book. I’ve made a commitment to myself to do 2 things each week to get the word out about my book. I’m hoping as I continue reading your blog I will be enlightened to new ways to fullfill my committment to myself. Thank You.

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