Building Community

Hi Everyone,

I’ve been reading all the wonderful comments that have been posted here at the M-Word and I must say that I’m very encouraged. I’m glad that writers are finding my ideas helpful. I’m even more inspired to share my thoughts and I encourage you to do the same.

As I’ve mentioned in previous posts, marketing is about communication. By posting your ideas and opinions in a constructive manner to message boards, blogs, and participating in social networks, you’re bound to make some great connections. Plus, you’ll get plenty of advice and news along the way.

Sharing information is a great way to market your work, and the internet is about community. Your advice and experiences are assets. Share them liberally.

There was a great comment from Elaine Klonicki added to my April 29 post about public speaking. Elaine advises working with libraries with a “Friends of the Library” group is a great way to set up speaking engagements and that such groups are great about spreading the word about events through newsletters and local advertising. Thanks for the great tip Elaine!

Thanks to everyone for your comments. I’m looking forward to getting to know all of you. By the way, if you aren’t already a part of the Writer’s Digest message board, you should check it out here.

Thanks for reading, and best of luck with your writing and promoting.


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2 thoughts on “Building Community

  1. Elaine Klonicki

    I’m glad you liked my idea. Here’s another one for you. I have an author poster that I made myself. When I speak at libraries, I stop by about a week before with the poster. It not only provides additional advertising, since most libraries put it on an easel in the lobby, but it gives me an excuse to see where I’m going to be speaking. It never hurts to check out the podium, microphone, and any other equipment you might require.

    If you’re creative, and most writers are, you don’t have to spend a fortune on your marketing. I made the poster on nice foam core, adding elements I printed from my home printer, in a large font on colored paper. I printed an 8 x 10 glossy of myself on photo paper, and added some images from the inside of my book, a large postcard of the book cover, a blurb about the book and one about myself, and one with the date and time of the talk. I use it for every venue and just switch out the paper with the date and time. I stuck all the elements on using Scotch photo splits, which are small squares used in scrapbooking, which can be removed if you’re careful.

    I also have a standard blurb that I send to the newspaper to let them know about my event. The more advertising you can do for yourself, the more people you’ll bring in.


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