Book "Trailers" are all the rage

Hi Writers,

As you probably know, online videos are extremely popular. Posting a video promo for you book on Youtube is a great way to generate some buzz about your book.

Many of the authors I work with are creating video “trailers” for their books and posting links to them on their websites and blogs, as well as forwarding them along with emails and news releases. With nothing but a little creativity and a home video camera you can create a fun and inexpensive marketing tool.

Check out this video by Ryan Mecum, author of Zombie Haiku, a fun horror-movie style book of poetry recently published by HOW Books.

Here’s a trailer for a cool screen printing book called Print Liberation, and another one for a book of money saving ideas called The Cheap Book.

Each of these videos show a wide variety of approaches and personalities, but they are all great examples of how to use home video to create a great promo for your book. Not to mention that they look like they were fun to produce.


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2 thoughts on “Book "Trailers" are all the rage

  1. Ananda Leeke

    Yes videos do make your book more marketable. My brother Matt convinced me to do a walking tour video for my novel Love’s Troubadours – Karma: Book One ( I take readers to the places that my main character Karma Francois visits in my own U Street neighborhood in DC. Matt directed, produced, and edited the video. It helps to have a brother who works in the television industry and maintains his own production company. Thankfully no fees were involved. We uploaded the video on YoutTube. Matt also created YouTube videos of my book release party. He used the footage to create 10 short videos about the book and my writing process. My book sales and press increased tremendously. The rest is history. I am now a believer in the power of video. To see my Love’s Troubadours videos, visit

    Thanks for the great post. You keep me on my toes.

    Enjoy the weekend.


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