Webinar on Jan. 27: What You Don't Know Can Kill Your Book

The editorial director of Writer’s Digest Book is Phil Sexton. This is a man who acquires books all the time — a guy who knows his stuff. That’s why it’s exciting he’s teaching a webinar this Thursday, Jan. 27, 2011, called “What You Don’t Know Can Kill Your Book.”



The event goes down at 1 p.m., EST, Thursday, January 27, 2011. Each registration comes with access to the archived version of the program and the materials for 1 year. You do not need to attend the event to hear it afterward or get the critique. Sign up here!

3 Reasons to Attend:

1. A personal critique/evaluation by Phil. After the webinar, all registrants are invited to submit one of the following three things (no more than 300 words in length):

  • A short description of their platform
  • A description of their book and its USP (“unique selling point”)
  • An” elevator pitch” for their book

2. An inside look at what publishing houses consider when a book is submitted for possible publication. These issues aren’t typically shared with writers
because most industry professionals don’t think you can do anything
about them. But they’re wrong! In this webinar, WD publisher and book
industry vet Phil Sexton will reveal how publishing decisions are made
and books are sold.
What influences a pub board’s decision? Does timing of the year matter for when you submit? What constitutes a good platform and what constitutes a great one? All these questions will be answered. Sign up here!

3. What you’ll learn to do:

  • Influence what the decision makers at a publishing house think about your book and what they do with it
  • Give your book the best opportunity to succeed when it’s sold to book buyers at places like Barnes & Noble and Amazon
  • Give your book the best chance of finding its audience


Phil Sexton is the publisher of Writer’s Digest. He has worked in the book business for more than 20 years. Prior to working for WD, Phil served as Vice President of Sales for F+W Media, Sales Director of Adams Media and Director of Merchandising for United Magazine Company. In the eight years before that, he managed several independent bookstores. He has variously sold to Barnes & Noble, Borders, Amazon, Urban Outfitters and most every other major book retailer and wholesaler in the U.S. He is the author of A Picture is Worth 1,000 Words and Legends of Literature. Sign up here!


  • Writers who will be or are currently querying agents and editors
  • Writers who want to learn how to influence the decision-makers at publishing houses and buyers at retail and wholesale companies
  • Writers who have an agent, but are not yet published
  • Writers who have the attention of an editor, but haven’t yet been offered a contract
  • Writers whose books are in the process of being published, but have not yet been sold
  • Writers who will be pitching their concept at a conference

Questions? Contact writingwebinars@fwmedia.com.

Sign up here!

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