Want to Build a Website and a Brand? Jane Friedman is Teaching "The 5 Essential Components of a Strong Author Website" (Webinar on April 7, 2011)

It’s indisputable: All authors must have their own
website. But what elements are absolute must-haves? How do you make
sure your website looks professional and supports—even furthers—your
career? How do you know whether to gear it toward agents, editors, or
readers? All these questions and more will be answered in this
nuts-and-bolts session about creating a model author website, called
“The 5 Essential Components of a Strong Author Website.”



The webinar is happening at 1 p.m., EST, Thursday, April 7, 2011, and lasts 75 minutes. Keep in mind that you do not have to make the live webinar to get the event. You can see the recorded webinar online and communicate questions to the instructor. Sign up here!


  • If you don’t have a site: How to get started easily, efficiently, and for very little cost
  • If you do have a site: What elements you need to evaluate and possibly revise on a monthly, quarterly, biannual, and annual basis
  • When you should hire a professional designer or site developer, and how much you can expect to spend
  • The secrets of a strong “about” (or bio) page
  • What kind of information to make available for your books—or what to say if you’re unpublished
  • How and when to integrate social media onto your site
  • How and when to include an e-mail newsletter sign up
  • How and when to integrate a blog onto your site
  • What website plug-ins or features are most effective and helpful
  • How to start using Google Analytics, a critical tool for helping you understand how people find and use your site


As the former publisher and editorial director of Writer’s Digest, Jane Friedman is an industry authority on commercial, literary, and emerging forms of publishing. She has spoken at more than 200 writing events since 2001, and is known within the publishing industry as an innovator, cited by sources such as Publishers Weekly, GalleyCat, PBS online, and Mr. Media. Jane currently serves as a visiting professor of e-media at the University of Cincinnati, and is a contributing editor to Writer’s Digest. Since 2008, she’s offered advice for writers at her award-winning blog, There Are No Rules. Find out more at http://janefriedman.com.

Questions? Contact writingwebinars@fwmedia.com. Sign up here!

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