Social Networking and the Internet

The Elements of a Successful Book Trailer

Before I decided to purse a career in writing, most of my ideas of the profession came from television and movies. Once I’d penned my masterpiece, I expected entire PR departments at big publishing houses to handle all facets of advertising. In my world, the writer wrote, then awkwardly cute girls in glasses took...

7 Things I’ve Learned So Far, by Pamela Sherwood

1. Know when to let go. We’ve all heard about the hazards of sending your manuscript out too soon, before it’s properly polished, edited, etc. It’s also possible to let your fears paralyze you into not sending it out at all. When you start fiddling with your work just to fiddle with it, dithering...

5 Easy Ways to Publicize and Promote Your Book

1. Email: Long Live the 20th Century! Nothing did more for my book than an email sent on the day of my book launch, which was October 2nd. On my publication day, I emailed every contact I had in my personal account, names and email addresses I’ve held onto over the last decade. In...

Are Blogs The New Journals?

My novel came out in June 2012 — it’s a portrait of two women, including one revealed through her journals after her death. Shortly after it was released, I got an interesting email from a reader. The reader said she hadn’t been sure she would like a book half written in the form of...

8 Things Every Blogging Writer Should Know

1. Headlines Matter Most. If your goal is to get people to click on something, you need a killer headline. It has to be interesting, short, and hopefully provocative without being linkbait. The headline (and blog post) I’m most proud of is "He Took a Polaroid Every Day, Until the Day He Died." That...

How to Make a Book Trailer: 6 Tips

1. Erase from your mind the ambition to make a movie trailer. The result will inevitably look amateurish (even if you enlist the help of your nephew who majored in film). You have to aim for an attainable aesthetic. The nature of this aesthetic will depend on your book, your audience, and the skill...

6 Tips To Resuscitate a Dying Author Blog

Maintaining an author blog is no cakewalk. So if your author blog is slumping, pat yourself on the back. At least you have a spine to slump! If you started your blog because you wanted to impress literary agents and editors with your ability to mobilize audiences, then you want your posts to show...

10 Tips on Guest Blogging and Blog Tours

Hosting guests and author tours on your own blog is a way to attract more readers to your site as well as introduce your guests to a new audience. As a blogger and author, you also have an opportunity to make special appearances from time to time, or to schedule a virtual tour for...

7 Best Practices for Building an Online Presence

1. BE CONSISTENT ONLINE - Blog every day or once a week or not at all. Establish the schedule for you and then stick to it. - Decide what you want it to be about - Writing, querying, kids, family? Guest column by Daisy Whitney, author of THE MOCKINGBIRDS, an NPR Best Book of 2010 that also...

Things To Do AFTER You Get an Agent

DON'T BE A ONE-TRICK PONY Agents and publishers don’t envision you as the author of just one book. They’re interested in your career as a writer. It takes time to get a contract offer, and by the time my first one came along, I had already written a draft of my second book. By...

Why Writers Need Book Bloggers

Having gone through paperback and hardcover publication, having watched the marketing and publicity wheels spin—or screech to a halt—I’ve come to see book bloggers as indispensable to authors, especially first-time authors. Guest column by Miriam Gershow, who lives in Eugene OR, where she is at work on her second novel, Knock Knock. Her...

Utilizing Your Strengths To Realize Your Writing Dreams

So in this time of reflection on the past year and looking forward to the new one, look closely at your strengths—what drives and energizes you—and don’t beat yourself up about perceived weaknesses when it comes to social media, accounting, promoting yourself, editing, book design, and so on. If your strength is writing, write....

How Writers Can Use Twitter for Networking and Success

While Twitter is useful for writers for a myriad of reasons, networking takes the cake. Using Twitter, we can connect with people who would be out of reach otherwise, people who live far away or are more important or simply uninterested in us. As I sometimes explain to newbies, if Facebook is for connecting...

Trends in Publishing: How Our Worlds Are Changing

THE FUTURE OF SELF-PUBLISHING Penny believes self-publishing has gone from being considered a last-ditch effort to a more respected enterprise. She brought up Legally Blonde as an early success story of a self-published book. Carleen mentioned J.A. Konrath’s success with e-books that had previously not sold or had gone out of print. Penny cautioned...

How to Back Up Your Blog and Save Content

Most people back up their computers, but forget about backing up their blog. If you write all your posts in Word or some other word processor, you might be able to patch things up if your blogging service or ISP throws a hissy fit; if not, you’re kinda sorta screwed. Fortunately, backing up a...

10 Tips For Marketing Your Books Online

1. Respect your lists. If you send out too many notifications, people simply tune you out. My newsletter goes out quarterly. Publishing works slowly enough that you don’t need much more than that to get your news out. Everyone’s time is precious: If you treat them with respect, you’ll get respect. 2. What works for...