Platform

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The DIY Book Tour: How to Organize a Tour Yourself

You’ve landed an agent and a publishing contract, and you’ve pumped your fist in the air like a champion. Your dream has come true. Now what? Rest on your laurels and let the publisher handle all of the promoting? Hardly. You are now the leader of a grassroots movement, and the cause...

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7 Ways to Add Sizzle to Your Next Book Event

Have you ever seen a lonely author at a bookstore table—rearranging his book stacks, checking his signing pen, and making hopeful eye contact with the customers before they duck down the nearest aisle? I’ve been that author, and I’ve also stood for three days hawking my books at a country fair, where I ate...

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10 Keys to Becoming a Successful Writer: An Agent Spills Secrets

Now is the best time to be a writer, but technology is forcing writers to reinvent themselves. They need a new model for becoming successful. The goal of these ten keys is to provide the model. 1. Passion—your love for creating and communicating about your work 2. Purpose—personal, literary, publishing, and community goals that inspire you...

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How to Maximize a Book Festival Appearance: 9 Tips

This past weekend, I had the honor of signing books at my local (awesome) book festival: Cincinnati's Books by the Banks Book Fair. It happens every year in the fall, and this was my third appearance. Every time I sign books at a regional fair in Ohio or Kentucky, I seem to get better...

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Agent Gordon Warnock Explains Author Platforms: Why You Need One & How to Use It to Secure Representation — Oct. 10 Webinar With Critique

Platform -- your ability to market yourself and your books -- has become increasingly important in the modern publishing world. What was once of concern only to authors of prescriptive nonfiction is now an integral part of successfully publishing fiction and nonfiction, both traditionally and independently. This is especially true for debut authors looking...

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Make the Most of your Indie Bookstore Event

It’s important to realize that the speaking/reading/signing engagement is the tip of an iceberg, promotionally. Whether you have dozens of people lined up for you, or you fight off the despair that creeps in when the seats are empty, your event should yield more publicity and generate more sales than what hits the register...

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The Elements of a Successful Book Trailer

Before I decided to purse a career in writing, most of my ideas of the profession came from television and movies. Once I’d penned my masterpiece, I expected entire PR departments at big publishing houses to handle all facets of advertising. In my world, the writer wrote, then awkwardly cute girls in glasses took...

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Are Blogs The New Journals?

My novel came out in June 2012 — it’s a portrait of two women, including one revealed through her journals after her death. Shortly after it was released, I got an interesting email from a reader. The reader said she hadn’t been sure she would like a book half written in the form of...

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5 Ways to Publicize & Promote Your Book

1. Start tweeting now! Or Tumblring, or whatever, and discover what feels genuine to you. My publisher is very active across multiple social media platforms and encouraged me to get involved well in advance of my book release, to explore what I was comfortable with and start making connections. I happen to like Twitter...

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10 Tips on Guest Blogging and Blog Tours

Hosting guests and author tours on your own blog is a way to attract more readers to your site as well as introduce your guests to a new audience. As a blogger and author, you also have an opportunity to make special appearances from time to time, or to schedule a virtual tour for...

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7 Best Practices for Building an Online Presence

1. BE CONSISTENT ONLINE - Blog every day or once a week or not at all. Establish the schedule for you and then stick to it. - Decide what you want it to be about - Writing, querying, kids, family? Guest column by Daisy Whitney, author of THE MOCKINGBIRDS, an NPR Best Book of 2010 that also...

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Giving Back: How to Expand Your Platform Through Generosity

Building and expanding a platform is part of being an author in today’s market. Even if you’re not published, platform construction and maintenance help you cultivate a relationship with readers who will eventually buy your book. Social media provides an impressive toolkit for making this happen, but even in the era of cyberspace, two...

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What to Expect From Your First Book Tour

I’ve been so busy running around the country I've hardly realized it's been several months have elapsed since Crown published my book, Radio Shangri-La. Here’s a bit of what this first-time author has learned. First of all, let me say that I sent myself on the road. Most publishers these days are more likely...

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How to Promote Yourself and Your Book

1. Google bloggers who review books in your genre. Visit their blog and check that they are actively blogging, that they have followers (most will have widgets showing their Google followers, or you’ll see that they regularly have a number of comments on their posts), and that they are open to submissions. Follow their...

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The Value of Creating Your Own Book Tour

If you're a New Yorker, you grow up with Yogi Berra-isms. They're delivered in utero like collective memories, and this one has been coming back to me lately as I hear over and over again that authors "aren't touring" because "it never pays for itself" and the publishers are only touring "bestselling authors who...

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Agent Cricket Freeman On: Nonfiction Credentials in a Book Proposal

No matter what type of nonfiction book you’ve written, if you’re proposing your book for publication you must show you’re prepared. Imagine an editor is considering two book proposals by first-time writers. Both books are equally clever in concept, suited for his house, and he’d be proud publishing either. But he only has budget...

6 Tips on How to Build a Platform and Sell Books

For nonfiction writers, the most significant development of the past decade has been the insistence by the publishers that authors have national platforms. For fiction writers, authors’ platforms matter less. However, it never hurts for a fiction writer to be charismatic, articulate, a vigorous promoter, and media savvy. Children’s book writers and illustrators also...